Marketing News

Header Bidding: Prebid.js 1.0 released today

Prebid.js, the free and open source header bidding, was updated today, with the release 1.0, which brings the following improvements: Universal ad unit type support for native, video, and banner; Faster performance due to using fewer JS libraries and simplifying adapter code; Module integrations that support things like:

Marketing News

Massive volumes of counterfeit inventory across display and video detected in a study

A recent study, conducted in partnership with 16 leading programmatic publishers across 26 domains, found massive volumes of counterfeit inventory across display and video inventory globally. Looking at the total available inventory across all exchanges for the 26 domains, the study found video callouts were overstated by 57 times the

Marketing News

CallTrackingMetrics integrated on Offline Conversions from Bing

CallTrackingMetrics released this month an integration with Bing allowing marketers to capture call attribution data for Bing generated offline conversions. This announcement comes immediately after Bing’s new Offline Conversion Import capability also this month. As the first call tracking platform to support Bing Ads new Offline Conversion feature, CallTrackingMetrics

Marketing News

Bing integrates Custom Audiences with Oracle DMP

Oracle Data Management Platform (DMP) has been integrated with Bing Ads Custom Audiences. According to Bing, this allows advertisers to use their first-party data through the Oracle DMP to reach Bing users. This is only possible via the Custom Audiences, that are based on own customer data. CRM data can

Marketing News

Retail: Google rolls out product ratings on shopping ads, globally

This week, Google announced the globall roll out of product ratings on shopping ads. What are product ratings? Product ratings appear in the form of stars and review counts on Shopping ads. This 5-star rating system represents aggregated review data for the product, compiled from multiple sources including merchants, third-party

Marketing News

Adwords: Auction Insights & Impression Share Data refreshed multiple times per day

Google announced yesterday that the data for auction insights and impression share are now refreshed multiple times per day. Now, advertisers "can act faster on new opportunities" as the data is almost real time. Key Updates: * Most reports and metrics are continuously updated; * Auction insights, impression share, and

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AppNexus: Viral Content can be associated to Ad Fraud

AppNexus published the whitepaper The Brand Safety Risk Behind Viral Content where elaborates that "viral content goes hand-in-hand with online advertising fraud." Viral Content (Fake News, hate speech, etc) surged on the web after the massification of Facebook, with an algorithm, often criticized to favor click-bait content. Viral

Marketing News

IDify hires Scott McKinley, Nielsen Exec, to tackle marketing waste

IDify has set its sights on solving what many believe is the most critical problem facing marketers today: bad data. It recently announced that it has tapped former Nielsen Executive Vice President Scott McKinley as CEO to lead it on its transformative journey. IDify has been investing in proprietary data

Marketing News

Google Partners public profile pages no longer accessible

Google is moving the certifications from Google Partners into Academy for Ads, and "with this transition, Google Partners public profile pages will no longer be accessible." Academy for Ads is now the exclusive home for Google Partners learning courses, exams, and certifications. All exams and personalized certificates available

Marketing News

MASHABLE SOLD: 50M dollars; 50 Workers out; Pete Cashmore stays

Founder Pete Cashmore is staying after Mashable being sold for less than 50 million dollars, but 50 workers are being laid off on Mashable, after the fire selling reported today by Recode. Recode published today that "Ziff Davis, a digital media subsidiary of tech company J2, is buying Mashable

Marketing News

Marketo appoints Jill Rowley as Chief Growth Advisor

Marketo today announced that it has appointed Jill Rowley as Chief Growth Advisor to evangelize on behalf of the Marketing Nation and expand the company's digital sales transformation. Rowley, a social selling evangelist, keynote speaker, and strategic business advisor, will report into Marketo Chief Executive Officer Steve Lucas.

Marketing News

Desmond LaVelle: Facebook Global Creative Director joins the Peter Mayer

To leap ahead of an ever-evolving media landscape, Peter Mayer has added former Facebook Creative Shop Global Lead of Creative Partnerships Desmond LaVelle as Vice President, Executive Creative Director. LaVelle brings more than two decades of national & international brand experience, award-winning creative excellence and thought leadership to Louisiana'

Marketing News

OOH: JCDecaux launches first digital street furniture in Chicago

JCDecaux announced today that it is completing the installation of 150 digital animated screens in Chicago. The new digital network of 86-inch LCD screens with 4K resolution includes 118 digital City Information Panels, as well as 32 digital screens on Rapid Transit Bus Shelters, providing unique access to the City

Marketing News

Registration Now Open for Content Marketing World 2018

Registration is now open for Content Marketing World Conference and Expo 2018. There will be more than 3,500 attendees from over 60 countries for the eighth year of Content Marketing World in Cleveland, Ohio September 4-7, 2018 at the Huntington Convention Center of Cleveland. On Content Marketing World Conference

Marketing News

Messenger Kids will not have ads

Facebook added that data from children would not be used for ad profiles.

Marketing News

Digital investment will exceed traditional TV in seventeen markets by 2018

GroupM revealed today ad growth predictions for 2018 and Digital investment growth is expected at 11.5% in 2017 and 11.3% next year; its share will increase from 34.1% this year to 36.4% in 2018. Excluding China, digital's growth is moderated a bit: 10.6%

Marketing News

Global ad investment will grow 4.3% in 2018, GroupM predicts

Six countries are expected to drive 68% of incremental investment next year.

Marketing News

Facebook Pre-rolls on the roadmap

Facebook has on the roadmap to start testing video ads before the content starts. Until now facebook only had mid-rolls video ads, but with this test, facebook is including pre-roll video ads on their inventory. In July, Zuckerberg said no to pre-roll because facebook "model is not one where

Marketing News

Over 100,000 domains are using Ads.txt

Google just announced yesterday that over 100,000 ads.txt files have been published, 750 of the comScore 2,000 have ads.txt files and over 50% of inventory seen by DBM comes from domains with ads.txt files. Since 8th November, DoubleClick Bid Manager and AdWords are not buying

Marketing News

Cookies: Google is being sued in the UK because of a workaround in Safari

A campaigning group, called Google You Owe Us, led by Richard Lloyd, is suing Google based on the belief "that Google took millions of iPhone users’ personal information illegally in 2011 and 2012." The claim has been brought in the Media and Communications List in The High Court

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AnyClip makes Deloitte's list of 50 fastest growing startups in Israel again

AnyClip today announced that it has been included in the Deloitte Israel Technology Fast 50™ list, a program recognizing and honoring the 50 fastest growing technology companies in Israel, for the second year in a row. "We are honored to be included in this ranking once again," said

Marketing News

How to get ready for the GDPR?

IAB Europe presented this week a new technical standard to support the digital advertising ecosystem in meeting requirements relating to user consent under the General Data Protection Regulation (GDPR). GDPR will enter into application in May 2018. The technical mechanism is designed to enable websites, advertisers and their ad technology

Marketing News

Publishers getting ready for the Christmas Spending Season

Google published today a holiday season guide for publishers using Adsense. Google says that Christmas last year was a "record-breaker" and this "season is expected to grow even more." Almost 22 Billion dollars in ad spend during last year, according to IAB, with an increased share

Marketing News

Appnexus is fully adopting Ads.txt on January 24

Appnexus just announced today the effective adoption of Ads.txt on January 24, when both DSPs (Appnexus Console and the new beta AppNexus Programmable Platform) will stringently enforce ads.txt. Appnexus clarifies that will not be possible to buy "from parties that are not directly identified through the publisher’

Marketing News

Advertising Principles of Facebook

Rob Goldman, VP Ad Products at Facebook, published today, 7 advertising principles of Facebook. Know here the principles: 1. We build for people first. 2. We don't sell people's data. 3. People can control the ads they see. 4. Advertising should be transparent. 5. Advertising should