Marketing News

OpenX announced this week the appointment of Satoru Yamauchi as director of partner services for Japan. Satoru Yamauchi has two decades of experience in leading strategic account teams at global digital media companies. According to OpenX, Satoru will oversee partnership success in the region. OpenX said that had record growth

In May, 2017, Google announced the introduction of Google Play Protect on Android OS. Google Play Protect is "Google’s comprehensive security services for Android, providing powerful new protections and greater visibility into your device security." In the same year, 2017, Google Play Protect led to identification and

Google launched this week a new tool on Adwords. It´s the Adwords Reach Planner and allows advertisers to forecast the reach and frequency achievable on YouTube and across Google’s video partners, in over 50 countries. Reach Planner is a beta product and advertisers can get access via Google

GateHouse Media, one of the largest publishers of locally-based print and online media in the United States, announced yesterday a partnership with Triton Digital. “Triton Digital’s intuitive technology, knowledgeable team, and unparalleled support makes them the perfect partner to power this innovative digital audio strategy,” said Rob Connelly, Director

PubMatic today announced a global supply path optimization (SPO) partnership with Sizmek. Pubmatic says that Sizmek now includes PubMatic in its network of preferred publisher platforms, helping consolidate programmatic ad spend in order to provide agencies and advertisers with more transparent access to premium inventory while eliminating the financial risk

Google is deprecating Chrome’s trust in the Symantec certificate authority (including Symantec-owned brands like Thawte, VeriSign, Equifax, GeoTrust, and RapidSSL). Websites that fail to replace these certificates will result in site breakage in upcoming versions of major browsers, including Chrome, says Chrome security team. All the websites using an

MRC just revoked the accreditation from AppNexus. According to the Media Rating Council Accreditation Updates, January through March 2018, AppNexus accreditation was "revoked for all previously accredited metrics (Desktop Display Served and Viewable Ad Impressions and related viewability metrics); AppNexus has withdrawn from the accreditation process." AppNexus informed

Google launched Home and Home Mini in India today. Google Home Mini costs ₹ 4,499 and Google Home costs ₹ 9,999. The smart speaker devices from Google are available to buy on local retailers like Bajaj Electronics, Croma, Reliance Digital, and online via Flipkart. The main competitor of Google,Amazon