Marketing News

F8: Facebook's annual developer conference will happen on May 1 and 2, 2018

Facebook announced yesterday (Europe Time) that Facebook's annual developer conference (F8) is coming to the McEnery Convention Center in San Jose, CA on May 1 - 2. People can sign up for updates on F8 site. The event is organized by product managers that show the new areas

Marketing News

How Taboola built a video ecosystem in Outstream

Today Taboola posted a post where explains how they created, in a very fast pacing, a video inventory on outstream format, available via managed services or via programmatic, via Appnexus or The Trade Desk. Taboola has exclusive inventory, being all "placements hard-coded on publishers sites in multi-year agreements."

Marketing News

LinkedIn will adopt first price auctions from November 8th

LinkedIn announced last week the adoption of first price auctions in programmatic, a move being promoted by Appnexus, the main ad tech partner of LinkedIn and Microsoft. Matthew Hogg, Head of Programmatic Sales at LinkedIn, said here that "from November 8th LinkedIn will transition entirely to first price auctions,

Marketing News

Connected TV advertising across Europe could be worth €825 million in 2020

SpotX released today a whitepaper where analyses the European market for Connected TV (OTT). The document inquired agencies and publishers in UK, France, Germany, Spain and Italy where the participants expect the market reached 825 million on revenues in 2020. Participants of the study, "believe that the major commercial

Marketing News

Facebook is testing removing organic posts from news feed

This Saturday, Filip Struhárik, Journalist at Denník N, reported on Medium the biggest drop in Facebook organic reach we have ever seen. Facebook is moving all organic posts by pages, from newsfeed to Explore Feed. It is a Facebook experience in Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia, said

Marketing News

Google Ads with parallel tracking in 2018

Parallel Tracking will have impact on third-party tracking and will bring more velocity for visitors of the landing pages.

Marketing News

Adwords with parallel tracking in 2018

Parallel Tracking will have impact on third-party tracking and will bring more velocity for visitors of the landing pages.

Marketing News

YouTube Playbook, a tool to help marketers with the YouTube ads

Google launched this month the YouTube Playbook for Creative Advertising, a "tool to help marketers create the most effective YouTube ads to reach their target audience—taught via a nuanced, case-study based approach." Google says that "YouTube’s extensive capabilities and complexities are numerous." And the

Marketing News

ePrivacy Regulation: The EU Cookie Popup is about to disappear

When users click on "I consent", previously the cookies already were placed. The current EU Cookie Popup does not protect the users.

Marketing News

Adwords Overdelivery: Google can spend 2 times more your daily budget

Since 4 October, Google changed the overdelivery on Daily Budget of Adwords, that now can reach 2 times more the daily budget. Before this change, the limit was around 20%. Now, if advertisers overdelivery the daily budget in one-month billing cycle, Google will credit the overdelivery. Google wants that advertisers

Marketing News

Mediamath adopts ads.txt

Mediamath announced last week the adoption of ads.txt immediately, but according to the press release, only throughout MediaMath’s Curated Market. The adoption of ads.txt in open exchanges will happen on Mediamath, but not for now. According to Mediamath, "ads.txt rollout will be phased in over

Audio

Microsoft shuts down Groove and is promoting Spotify to its users

Microsoft announced yesterday that is shutting down the music streaming Groove, letting users "move the curated playlists and collections from Groove directly into Spotify, until the end of the year. Groove will be over on December 31, 2017, time that gets discontinued. Microsoft will offer 60 free days of

Marketing News

Facebook hires 1000 persons to review the ads

Facebook announced yesterday that is “adding more than 1,000 people to our global ads review teams over the next year and investing more in machine learning to better understand when to flag and take down ads.” This is part of 5 measures to "improve the enforcement and transparency

Marketing News

Youtube restricts End Screens on videos

According to Search Engine Land, Youtube just added restrictions to End Screens on videos. End screens is a Youtube feature that allows the Youtubers/Publishers to insert a screen "during the last 5-20 seconds of a video." The rule until now was that the video needed to "

Marketing News

The Guardian selects OpenX as primary provider of programmatic direct solutions

The Guardian, a global news site that generates more than 150 million unique browsers worldwide per month, one of the top 100 websites on programmatic, will now leverage the OpenX Ad Exchange to further monetise their inventory across both desktop and mobile platforms globally. According to OpenX, they "will

Marketing News

More than 1/3 of the Top Publishers already adopted ads.txt

More than 1/3 of the Top Publishers already adopted the ads.txt. We just analyse the top programmatic 100 domains in the world and we found out that 39% of the publishers already adopted the ads.txt, declaring the authorized digital sellers. The adoption in English is 44%. In

Marketing News

Domain Spoofing: Financial Times discovered that is being targeted

This week, Financial Times discovered that is being a victim of Domain Spoofing. After discovering this, the advertising sales account managers of FT sent communications to advertisers and agencies alerting to the fact that Domain Spoofing was detected on The Financial Times domain: ft.com According to the Ads.txt

Marketing News

Google Shopping: comparison service will compete with rivals for the right to appear on search

After being fined by the European Union with 2,42 billion euros, Google is changing their comparison shopping service in EEA countries where Shopping ads are available: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Ireland, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom. The difference is that Google

Marketing News

Mail.Ru Group Is the Market Leader in Russia

Mediascope presented a study of the mobile audience in cities with over 100,000 inhabitants in Russia. Mail.Ru Group projects hold dominant positions in all categories of the rating; moreover, Mail.Ru Group ranks first by the size of daily mobile audience. Three of the company's projects

Marketing News

Bing now allows tracking Offline Conversions

Since this month, Bing has a new way to measure the ad impact on offline. Industries like autos, insurance, mortgages, education and others often use online marketing campaigns to generate new leads of potential buyers, and allowing these advertisers to import the offline conversions, help them to optimize for the

Marketing News

Bing announces improvements on Ad Extensions on Editor

Prince Bajracharya, Program Manager at Microsoft, announced today new features on Bing Ads Blog. They are "ad extension scheduling control" and "shared libraries for Call Extension and Location Extension." Control delivery of your ad extensions On Bing Ads Editor, advertisers can now control the date range,

Marketing News

Vimeo acquires Livestream entering Live Video Market

Vimeo announced yesterday an agreement to acquire Livestream, the leading live video solution that powers over 10 million events a year. Vimeo also rolled out its own Vimeo Live product, offering professional live streaming capabilities directly through its platform for the first time. The terms of the acquisition were not

Marketing News

CyberPublicity Moves its Montreal Office

CyberPublicity, a Montreal's marketing agency, and Google Premier Partner, announced today that it will be moving its operations and staff to a new location. The transition will take place on October 15, 2017. Founded in 2011, CyberPublicity provides digital marketing services for small to medium-sized businesses. The new

Marketing News

Top 100 websites in Spain

If you are looking for reach in Spain, you probably will need to advertise on these websites. Here are the top 100 websites (with programmatic advertising) in terms of unique users. In PPC Land we are looking to publish the top 100 websites of each country in 2017. This was

Marketing News

Fyber RTB has a New DSP-facing UI

Fyber RTB, a video supply-side platform and RTB exchange headquartered in Berlin, announced the launch of its demand-facing user interface (UI) and the enhancement of its optimization algorithm for enriched Queries Per Second (QPS) throttling capabilities with the aim of providing transparency and advanced optimization opportunities for their demand-side partners.