Celtra, the leading creative technology platform for video and display advertising, today announced that the company has been named a finalist under the Ad or Marketing Tech Platform category in the Effective Mobile Marketing People's Choice Awards. In addition, Celtra's Chief Revenue Officer, Jonathan Milne, has

Apsalar, the Mobile ROI platform that helps mobile-first marketers drive extraordinary growth, and Thomvest Ventures, a Silicon Valley-based venture capital firm, released the results of a global survey of enterprise mobile app marketers, focused on how these business leaders are investing their marketing dollars. The survey, conducted in July/August

comScore, Inc. (NASDAQ: SCOR) today announced that Dan Hess has joined comScore as Head of Digital Audience and Advertising Products. Hess was one of comScore's earliest employees through the company's first six years, leading corporate marketing and building multiple commercial teams including its retail, travel, automotive

ielsen today announced Digital Content Ratings is available in full syndication for clients beginning September 30th. Nielsen's Digital Content Ratings – a core component of Nielsen's Total Audience Measurement framework – provides daily measurement of audiences across digital content types including video and text, with metrics fully comparable

Twitter rolled out yesterday a new feature. Now any user can curate content on Twitter with Moments. The option doesn't appear on the normal Twitter dashboard. To create a moment, users need to click on their profile, then click in Moments, and then there is a button to

CafeMedia today announced the acquisition of AdThrive, a leading lifestyle digital publishing and ad monetization network covering food, home, parenting, and DIY. The companies' combined traffic is expected to exceed 73 million unduplicated monthly unique visitors on comScore[i] along with 290 million social media fans across platforms. The

Yieldify - the conversion optimisation innovators - today announced their technology is now available through Google Tag Manager, making it even simpler to integrate with Yieldify. Prospective customers can now install Yieldify's tag with ease as a supported tag template in Google Tag Manager. This not only ensures

Lithium Technologies today announced Lithium Reach and Lithium Response have full support for Twitter's newly expanded Tweet lengths. Already being used by Lithium customers, brands can immediately take advantage of the extra text and engage with their followers without photos, videos, GIF links and quoted Tweets counting towards

On Google, the plan with the launch of AMP is not only to improve the experience of the users when they are searching on mobile phone. According to Search Engine Land, Adam Greenberg, head of Global Product Partnerships at Google, "said during the question and answer time that AMP

Circa, the fastest growing mobile‐friendly, video‐driven news and entertainment brand, announced Wednesday the launch of its Circa 360 initiative that will showcase compelling news and entertainment content shot entirely in virtual reality (VR) while offering advertisers unique 360-degree and branded commercials targeting coveted millennial audiences. Circa is partnering

AppNexus, the world's leading independent advertising technology company, today announced the availability of LinkedIn display inventory through the AppNexus platform. With the announcement, advertisers can now target LinkedIn's premium audience of more than 450 million professionals through AppNexus' open and private auction buying options. The

AppNexus, the world's leading independent advertising technology company, today announced that it closed a $31 million strategic investment round with new and existing strategic partners. The round includes a $10 million investment from News Corp, the global, diversified media and information services company. As part of the partnership

For the new school year, the Bing Search just brought some news. When searching for constellations, Bing users will be able to see a new interactive constellation viewer. The interesting part is that Bing uses "location identification technology to show which stars and constellations are above or below the

SendGrid, the leading delivery platform for customer communication that drives engagement and growth, today announced the findings of its first Global Email Benchmark Report. SendGrid collected data from over 30 billion emails to measure and publish email-related metrics to be used as benchmarks for email senders globally and across 10

Verve, the leading location-based mobile advertising company, today released new research on Millennials and Generation Z, two groups of young mobile experts that Verve now terms Mobile Prodigies. Highlighting how deeply these younger consumers value their mobile devices and how quickly new mobile technology and apps are becoming an integrated

Gratafy is pleased to announce a new partnership with Foursquare, the location intelligence company. With over 50 million monthly active users across its consumer apps and websites, Foursquare is known for providing its users with rich experiences in the real world through Foursquare and Swarm. Gratafy is now helping to

Pragmatic Marketing, the authority on product management and marketing, has achieved a place on the 2016 Inc. 5000 list of America's fastest-growing private companies. This marks the eighth time the company has placed in the annual ranking. The product management and marketing training firm joins Dollar Shave Club,

ADCOLOR, the premier organization celebrating and promoting professionals of color and diversity in the creative industries, is proud to announce that they have partnered with Twitter to create a custom emoji celebrating the organization's upcoming 10th Annual ADCOLOR Conference & Awards. Twitter has created custom emojis for some

Teads, the inventor of outstream video and the number 1 video advertising marketplace in the world, today announced the acquisition of Brainient, a British company that specializes in advanced dynamic creative technologies for video and mobile. Interactivity and Dynamic Creative Optimization (DCO) technologies aim to match the content of ads