Marketing News

IAB Turkey revealed last week that display ad spend reached TRY 1,228 billion, growing 16% in 2017. Advertising based on Display/Click had the biggest share under Display category with TRY 879.7 million. Within the same category, Video ad spend having the highest growth rate of 50% reached

Sizmek said today that uses 5 data sources to "predict which type of creative, what context, and what consumer will be most responsive." Here the five Cs of data used by Sizmek: * Consumer data is what we know about an individual consumer, such as age, device ownership, past

Gunshots were reported today, at YouTube headquarters in California, in the USA. Google just told on Twitter that "are coordinating with authorities and will provide official information as it becomes available." San Bruno Police is responding to the active shooter at YouTube headquarters, located in Cherry Ave &

eMarketer did a forecast for Snapchat and predicts that the mobile social network will generate this year almost £105 million ($135 million) in UK. Revenues this year almost double the amount from the prior year. According to eMarketer, in 2015, Snapchat derived 95.9% of its global ad revenues from

IAB Australia just released the IAB/PwC Online Advertising Expenditure Report, recording a seven percent year-over-year increase with total revenue edging to $7.9 billion for the full year. Australian online advertising expenditure continues to grow. According to IAB, all categories experienced growth with classified advertising leading the way at

Atsuko Yamagami, Program Manager at Google Maps, announced last week the addition of 39 languages to Google Maps. The new 39 languages are spoken by an estimated 1.25 billion people worldwide. Google says that "more than 1 billion people use Google Maps to discover new places, find the

The TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and OTT (Connected TV) viewing on the rise, outlays on TV ads will slip 0.5% in 2018 to $69.87 billion. As a result, TV’s share of

Adobe introduced Adobe Analytics for streaming audio, giving advertisers to have insights into online and offline audio. In Adobe Analytics, advertisers can now measure if an ad was skipped or fully listened, and how errors like buffering impact the experience—regardless if the audio was downloaded, or live streamed. Through