Marketing News

On Wednesday, February 21, Google Adsense launched the Auto Ads, allowing publishers to automatically place ads on the website, only with a piece of code in the header. Google says to publishers: "let Google take care of the rest." Adsense uses machine learning on the optimization to show

Last year, in November, Twitter has launched the Twitter Promote Mode (TPM), a subscription product for ads. In Twitter Promote Mode, advertisers pay 99 USD for the automatic promotion of Tweets and the profile, attracting more followers and having additional reach. Twitter says that higher tiers will be available for

From February 26, 2018, to March 1, 2018, Morgan Stanley is organizing a conference about Technology, Media & Telecom. All users can watch the conference here. Here are the participants and the conference agenda: Monday Intel, Trimble Inc., Microsoft, The Walt Disney Company, Symantec, Alphabet, NVIDIA, Criteo, Cisco, Shutterfly, Adobe,

PubMatic announced today the finding that mobile private marketplaces (PMPs) monetized impression volume increased by 37 percent year-over-year (YOY) in Q4 2017, adding to a long growth streak for mobile PMPs now spanning eight consecutive quarters. mobile PMP eCPMs globally in 2017 were priced at a 155 percent premium, compared

Last Thursday, February 15, the AppNexus Programmable Platform (APP) entered on Open Beta. All customers in the Open Beta gained the ability to create an Augmented Line Item. The Augmented Line Item offers access to a number of new features AppNexus has been working on the past year, including Programmable

Google rolled out today a new Google Pay on Android that brings Google Pay to all Google products, including Chrome and Google Assistant. Google objective is that users have a consistent checkout experience using the cards saved in Google Account. Gerardo Capiel, Product Management Director of Consumer Payments, and Varouj

Prebid, server-side header bidding solution is integrated with the Accelerated Mobile Pages (AMP) project. The technology is available to all publishers using Prebid Server. AppNexus says that "the integration between Prebid Server and AMP’s new Real-Time Config (RTC) allows publishers to access header bidding demand through AMP’s

Dynamic Search Ads (DSA) was launched in Bing Ads Editor last year, in October, and the labels have now become available, said Bing last week. According to Bing, Dynamic Search Ads are "are a new campaign type which helps dramatically reduce time spent in initial setup and day-to-day management,