Marketing News

Omnicom announced today the appointment of Torrey La Grange to the newly created position of Chief Talent Officer of its Global Client Leaders (GCL) group. The GCL group is comprised of client leaders responsible for overseeing Omnicom's top global accounts. According to Omnicom, Torrey will be working closely

AppNexus today announced the appointment of Antoinette Hamilton to the role of Vice President, Diversity, Inclusion and Community Experience. This is a new position in AppNexus. As Vice President, Diversity, Inclusion and Community Experience, Hamilton leads the strategy for diversity and inclusion initiatives across AppNexus' global community, ensuring alignment

McCann Paris won the global advertising and marketing communications account for VICHY, the skincare and beauty brand that is part of L'Oréal's Active Cosmetics Division, McCann Paris announced today. McCann Paris says that will focus on a new global communication platform that will be rolled out

Brandzooka created the first self-service ad platform for Connected TV, announced the company today. Brandzooka has removed the minimums for TV advertising in favor of targeted programmatic buys for the same placements starting at an industry-changing price point of $35. "This is what wholesale market disruption of the media

AMP Story is the new AMP format and it was today announced by Google, in the AMP Conference in Amsterdam, Europe. AMP Stories allows publishers to create Accelerated Mobile Pages (AMP) in a multi-page story by using the amp-story component, to create visual effects with multiple layers in a page,

GroupM has agreed to acquire a majority stake in The Glitch, a digital creative agency in India, WPP announced yesterday. The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce,

JW Player today announced the integration of the Video Player Bidding from SpotX in their platform. SpotX will be JW Player exclusive partner for 12 months. According to JW Player, Video Player Bidding was built for digital video to greatly reduce latency and improve monetization with just one click. The

Last year, Google participated at WordCamp US 2017, and was one of the sponsors of the event. The participation was focused on the performance of Wordpress. "Our goal was to engage with the WordPress community and start a discussion around the performance of the WordPress ecosystem," wrote Alberto