Marketing News

Getty Images and Google announced an agreement last week that includes a multi-year global licensing partnership, enabling Google to use Getty Images’ content within its various products and services. “This agreement between Getty Images and Google sets the stage for a very productive, collaborative relationship between our companies,” said Dawn

Starting this month, Bing is showing shopping deals for users that search for coupons or discounts. "Everyone appreciates a good deal," says Bing, and "that’s why Bing is looking for more ways to help users to save money." Users can now use Bing to search

Google today announced that the version 3.7.0 of the IMA iOS SDK no longer supports iOS 8. Google says "will stop providing forum support and bug fixes for iOS IMA SDK issues specifically related to iOS 8 and below." Google will not break compatibility with iOS

Beginning the week of February 20, Google is updating the metrics on the reach report in DCM (Doubleclick adserver). According to Google, "a number of reach report metrics in DCM will be renamed. This renaming will modify both API names and column header names in generated report files. These

IAB launched last month a metrics glossary for Out-Of-Home OOH. The glossary is vivided into 5 key sections: Impressions Overview; Common DOOH Terms; Creative Specification Nomenclature; Audience Targeting Terms and Performance Measurement Terms. IAB says the metrics glossary was made with the purpose of "making it efficient for agencies

From February 13 to February 15, Goldman Sachs is organizing the Goldman Sachs Technology and Internet Conference 2018. People all around the world can see via webcast here. See here the companies with a scheduled presentation: Tuesday, February 13, 2018 eBay Inc, Alphabet, Alarm.com, Twitter, Citrix Systems, Inc., Corning

Adform announced this week that has extended the agreement with device detection provider 51Degrees. Adform says that "clients now benefit from the fastest and most accurate device detection improving yield through better device targeting and enhanced analytics in the programmatic environment. As server-side header bidding grows, this is even

SpotX and Smartclip are merging operations to create one offer for video ad serving and monetization during the course of 2018. According to the CEO of SpotX, "the new video ad serving and monetization company will operate under the SpotX brand around the globe. The Smartclip brand will continue