Marketing News

Bing Ads is now allowing users with one email address to manage multiple accounts, the Microsoft's company announced this week. For the clients already managing multiple usernames to access Bing Ads accounts, they need to contact a Bing Account Manager or support to consolidate the access. Multi-user access

Bing announced this week the 2018 Global Bing Partner Awards, an even with "awards to honor the individuals and organizations behind some of the most impactful, innovative and performance-driven work from Bing Ads partners in North America, Europe and APAC." Global Bing Partner Awards 2018 will take place

Factual announced today two new products: Geopulse Insights and Geopulse Measurement. Geopulse Insights and Geopulse Measurement are built on top of Factual’s market-leading Global Places, with more than 130 million places and points of interest around the globe. Geopulse Audience and Geopulse Proximity will deliver a full suite of

Sharethrough announced today that its Sharethrough for Publishers (SFP) product is now being used by publishers to sell directly more than 1 billion monthly native ad impressions. The number of programmatic transactions is 10 billion impressions each month. Sharethrough says the number of the impressions sold directly by the publishers

Marketo today announced a partnership with Slack. Marketo and Slack have created an integration that provides sales and marketing teams real-time notifications about leads. According to Marketo, the integration also delivers campaign issues and system alerts that may impact ongoing campaigns to system administrators through dedicated Slack channels. "Marketo

The version 1.2.0 of Prebid.js has been released today. Prebid.js is the open source solution for Header Bidding supported by Appnexus and in this new version, publishers using Prebid, can have multiple media formats within a single ad unit. According to the Prebid page, "an

To help ensure that conversions continue to be reported accurately, Bing Ads announced today that the auto-tagging of the Microsoft Click ID in ad URLs is now required. Bing says that this change is due to the introduction of Intelligent Tracking Prevention, in Safari browser, that impacts how conversion tracking

OpenX today announced that will block all reseller traffic that is not authorised on a publisher’s ads.txt file from entering its exchange. OpenX says that by "applying strict ads.txt compliance to the exchange, buyers and DSPs will no longer have to take inventory validation into their