Marketing News

Instreamatic has been selected Top 5 Finalist in the Entertainment category as part of the 2018 SXSW Accelerator Pitch Event. 50 companies across 10 categories will present their company products and a Q&A segment to a live audience and a panel of judges in this competition. The presentations

Google announced today the “Speed Update." The Speed Update will "affect pages that deliver the slowest experience to users." It will start in July 2018, when page speed will be a ranking factor for Google mobile searches. Google says this Speed Update will only affect a small

Starting January 22, Rubicon Project will select the winner of all header bidding transactions on a first-price basis. Rubicon Project is offering two options for the bidders on first price auctions: * Submit their first-price bid to the final auction in the seller’s header; * Use a free Rubicon Project feature

Google is introducing a three-tier suitability system that allows advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade-offs, said today Paul Muret, VP, Display, Video & Analytics at Google. The transparent controls will be introduced "in the coming months." To provide

Google announced today that is changing Google Preferred on Youtube "so that it not only offers the most popular content on YouTube, but also the most vetted." Google created "Google Preferred to surface YouTube's most engaging channels and to help Google's customers easily

Paul Muret, VP, Display, Video & Analytics at Google, announced today new stricter criteria policy for monetization on YouTube. Google is "making big changes to the process that determines which channels can run ads on YouTube." Previously, channels had to reach 10,000 total views to be eligible

Yellow Pages, a Canadian digital media and marketing company, announced today a program to reduce spending in order to drive improvement in its key operating measure of EBITDA less capital expenditures. Yellow Pages will reduce its workforce by approximately 500 positions, representing close to 18% of its employees on a

Marketo opened its newest office location in Denver, Colorado. This expansion is creating 200 jobs in the Mile High City. Marketo has plans to grow the Denver team to 500 by the end of this year, announced the marketing software company today. Marketo celebrated the grand opening on Saturday, January