Marketing News

SpotX announced this week the interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service. AWS Elemental MediaTailor is a personalization and monetization service that makes it easy to serve video with targeted ads to end users while maintaining broadcast

WPP announced today that it has acquired Bomtempo, Anahory & Ralha – Serviços Criativos, S.A. (“BAR”), an independent creative agency in Portugal. BAR will merge operations with Ogilvy & Mather Portugal, with the combined business trading as BAR Ogilvy. It will be managed by the founders of BAR: Jose Bomtempo,

Yesterday, eMarketer revealed a study with the bets that retailers are placing in technology for 2018. The survey was done to respondents in North America and found out the first bet is to invest more in location-based marketing. The second bet of investment will be in machine learning, the third

InMobi today announced the acquisition of AerServ for $90 million in cash and stock. According to a press release from InMobi, this acquisition will enhance monetization for publishers globally and further enhance the InMobi Exchange, a premium mobile programmatic platform. With this investment, InMobi's video and programmatic business

Goodway Group released a guide with projections for programmatic pricing for the coming year, predicting a moderate price increase of 1-3% annually for desktop display media in 2018. Mobile advertising, however, will be the main driver of digital’s price hike, growing nearly 4% month-over-month with an expected overall price

D-Link today announced that its mydlink DCS-8000LH HD Mini Wi-Fi Camera, DCS-8100LH HD Wi-Fi Camera, DSP-W115 Wi-Fi Smart Plug, and DSP-W245 mydlink Wi-Fi Power Strip will work with the Google Assistant by the end of the month. Users can ask the Google Assistant to show their camera's live

Cision hired Pritham Shetty as chief technology officer. According to Cision, as a former executive at Adobe, Pritham brings extensive experience in the digital marketing industry and will work to build out Cision's data and technology offerings. Pritham will oversee Cision's global software development teams and

Apple reported this month App Store records on sales during the Christmas holliday season. App Store had $300 million in purchases on New Year’s Day 2018, and during the week starting on Christmas Eve, a record number of customers made purchases or downloaded apps from the App Store, spending