Marketing News

Triton Digital announced this month a partnership with South Africa’s leading digital publisher solutions company, 365 Digital, whereby 365 Digital will leverage the industry’s leading programmatic audio marketplace, a2x, and promote efficacy on the digital audio channel to publishers and advertisers throughout South Africa. Inventory within a2x is

Adsquare took the approach to break out the device silos and introduce adsquare Cross-Device audience extension solution. Adsquare’s data exchange is built mobile-first and supports Mobile Advertising IDs (MAIDs), mobile signals such as location, as well as dynamic data such as events or weather. Starting with MAIDs as the

Expected to launch this month, Apple's HomePod is being pushed to 2018. The company announced Friday: "We can't wait for people to experience HomePod, Apple's breakthrough wireless speaker for the home, but we need a little more time before it's ready

The Interactive Advertising Bureau (IAB) announced today that digital advertising revenues in the United States for the first half of 2017 surged to an all-time high of $40.1 billion, according to the latest IAB Internet Advertising Revenue Report released by the industry trade group and prepared by PwC US.

Videology today announced it has been Certified Against Fraud by the Trustworthy Accountability Group (TAG). Videology is a software provider for converged TV and video advertising. Videology investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, Valhalla Partners, and the company is headquartered in New York, USA, with key offices

TUNE announced today a partnership with the International Organization for Migration (IOM), the United Nations Migration Agency, to support the launch of a new mobile application, MigApp. MigApp provides migrants with access to vital services including humanitarian aid, legal help, and remittance information throughout their journey. MigApp is available on

Henry Silverman, Operations Integrity Specialist and Lin Huang, Engineer, at Facebook, said yesterday that Facebook is implementing new models to demote spammy posts. Spammy posts ask for likes, shares, comments, and other actions. See here the example: Henry and Lin wrote that "over the coming weeks, Facebook will begin

With the adoption of header bidding and first price auctions, publishers are winning again decision power on how to monetize their inventory, deciding the partners they want to work with, the advertisers that they keep a direct relation, and monetizing their audiences. The trend for 2018 is probably a less