Marketing News

Sublime Skinz announced last month a partnership with Integral Ad Science (IAS), to improve the measurement of its skin-based ad formats, meeting industry demand for improved brand exposure metrics and consistent viewability metrics. According to Sublime Skinz, the partnership helped to demonstrate that 93.3% of Sublime Skinz’ desktop ad

Multi-Linking is be roll out to all Bing Ads accounts across the world.

Marketo announced that it has hired Sarah Kennedy as its chief marketing officer (CMO). Sarah will sit on Marketo's executive team, reporting to Chief Executive Officer Steve Lucas. Sarah Kennedy brings nearly 15 years of technology marketing expertise to Marketo, including her most recent role as vice president,

Corporate Startup Summit & Award 2017 take place in Frankfurt, on 15 and 16 November. Organized by TechQuartier, Corporate Startup Summit & Award is a two days conference on Corporate Startup Collaboration and Entrepreneurship. There will be more than 200 participants who learn from international experienced professionals, exchange on and

Appnexus announced yesterday the appointment of Nithya Das to the new role of Chief People and Legal Officer; she will also serve on the company's Executive Committee. Das formerly served as AppNexus' Senior Vice President, General Counsel. "Over her tenure at AppNexus, Nithya has demonstrated an

Baidu, the leading Chinese language Internet search provider, announced yesterday the financial results for the third quarter. Baidu had a "29% increase from the corresponding period in 2016" with $3.53 billion in total revenues. Mobile revenue represented 73% of total revenues for the third quarter of 2017,

Today, around one in five searches on Google is related to location.

Amazon presented yesterday the third quarter sales, and numbers were strong, with sales up 34% to 34.7 Billion. And 1 Billion Dollars has come from the advertising business. Amazon Advertising Platform (AAP) has a lot to offer to advertisers, specially to retailers and digital content produces (books, movies, etc)