Marketing News

According to Search Engine Land, Google introduced changes on how Adwords measure conversions. The main change is on Google Analytics tracking, that now drops a first party cookie with the site’s domain instead of a third party cookie, with the Google domain. This is to prevent the new Apple

The biggest video publisher in the world has a new logo since this month. According to Google, the new logo represents a new clean design, "that lets content shine and new ways to watch like dark theme and adjustable speed playback on mobile, the redesigned experience now looks cleaner

According to LinkedIn, Zuzanna Gierlinska was hired by Spotify two months ago as Head of Programmatic Europe. Suzanna has experience in data and media companies like Oracle, Microsoft and Bluekai. Zuzanna will work directly with Brian Adams, VP of Engineering at Spotify America and will report to Marco Bertozzi, Head

This year, Google and Sizmek, two major ad servers, moved away from Flash. Google did a radical change disapproving all ads that contain flash, on video or on display. When Flash was killed there was another victim: VPAID on Flash, and probably VPAID as a format. It was the FLASHapocalypse,

Doubleclick Bid Manager just cut the support to some Asiatic exchanges on programmatic, which can mean that advertisers located in other parts of the world, and want to run campaigns on China, for example, they face more challenges. Know here the list of exchanges no longer supported by Doubleclick: * Baidu

According to data from Triton Digital, an exchange for audio advertising on programmatic, there are a lot of podcast listeners in the United States of America. Around 24% of the North American population listens to a podcast regularly. This number is growing since 10 years ago when this percentage was

RTL, a Media Group with broadcast operations in Europe (Germany, France, Netherlands, Belgium, Luxembourg, Croatia, Hungary, Spain) and operations in all world with Content Production, just announced this month the full acquisition of the ad tech video company SpotX, a big step, owning one of the main programmatic exchange for

Amazon is doing a big push of their proprietary server side header bidding on U.K. publishers. Many publishers are concerned with this move from Amazon, and one commented anonymously to Digiday: “So there’s a new vendor in town who wants to take control of our supply and decisioning