Marketing News

Prebid.js announced 3 days ago a breaking change. To "encourage fairer auctions, Prebid will randomize the order bidders are called by default." This means that the bidders have a fair auction in place. Publishers still have the option to setup an order for the bidders, like it

A Study released by Comscore, called The 2017 U.S. Mobile App Report, reveals that 50% of the time of the US users is spent on the Smartphone Apps. 34% is spent on Desktop, 7% on Tablet App, 7% on Mobile web, and 2% on Tablet Web. The time spent

Adwords announced yesterday a new feature on the Landing pages tab. On Landing Pages page, you will see which URLs in your "account are mobile-friendly, which ones drive the most sales, and which ones may require your attention. For example, find the pages that get a lot of clicks,

Facebook just announced that will retire ad formats related with boosting posts. It is 17 promoted post types, that will be discontinued as of September 15, 2017. The ads already running with these post types will be paused. Post types discontinued * Boosting share of products from shops * Boosting the share

LinkedIn announced today a new reporting tool for advertisers. It´s free and is similar to the Facebook Audience Insights. With LinkedIn Website Demographics, advertisers can have insights about the audience on LinkedIn that is visiting their own website. With this data, advertisers can develop intelligence to target new users

Adwords is a Google platform that provides a programmatic way to advertise on Search Results. Multiple Advertisers can bid on different Ads on the same Keyword, and when a brand is advertising, it can happen that there are a lot of competitors. Brandverity, in a recent paper, says that the

Rocket Fuel is on sale to Sizmek. The ad tech company Sizmek intends to buy the media buying ad tech company Rocket Fuel for 145 million dollars, $2.60 per share, in cash. As Ad Exchanger reminds, the shares of Rocket Fuel valued in 2013 29 Dollars, 11 times more

Why do you need to include Amazon Advertising Platform (AAP) on your roadmap if you are doing programmatic? In Amazon DSP is possible to run performance and branding campaigns, on web and app environment, and on display, video, and native. If you are a retailer, there is a high probability