Marketing News

Metamarkets, the leader in interactive analytics for programmatic marketing, today announced general availability of the Metamarkets API, allowing clients to directly pull data into their own systems, as well as seamlessly build web applications directly on Metamarkets' award-winning infrastructure. The Metamarkets API, first introduced in beta to clients earlier

riteo S.A. (NASDAQ:CRTO), the performance marketing technology company, today announced that Benoit Fouilland, CFO, will present at the Goldman Sachs 25th Annual Communacopia Conference, to be held at the Conrad Hotel in New York, NY, on Thursday, September 22, 2016 at 08:50 am Eastern Time. A live

VisualOn, Inc., a multimedia software company that enables scalable cross-platform media playback for global streaming media brands, today announced the general availability of OnStream AdFlow, adding Ad-management and Ad-playback capability to the media framework product OnStream® MediaPlayer+ (OSMP+). VisualOn has been working with many premier global Over-The-Top (OTT) operators to

AppNexus, the world's leading independent advertising technology company, and the ANA (Association of National Advertisers) today announced a strategic partnership to help ANA members understand how marketers are using their valuable first-party data and how they can better leverage it to remain competitive in the programmable age. Michael

Ivie & Associates is excited to announce the acquisition of RD&F Advertising. RD&F is an award-winning, full-service agency with 14 years of experience supporting the health care, restaurant, retail, financial, education, packaged goods and construction industries. The leadership team of CEO Mark Davis, President & Executive

Three out of every five advertising dollars placed on cable TV systems this election cycle have been from political action committees (PACs) and issues advertisers. Data also would suggest that "down-ballot" advertising, primarily from candidates for the U.S. Senate and House of Representatives, has represented more than

When E/LA and Obsidian Entertainment partnered up to launch the mobile version of Pathfinder Adventures, the popular tabletop role-playing game, the first thing we did was set our clocks back 30 years. "It's fun to look back to look forward," says Carlos Musquez, Executive Creative

In a giant step forward for cultural tourism, the Cultural Council of Palm Beach County took home three Flagler Awards, including the top honor, at the 2016 VISIT FLORIDA Governor's Conference last night at the Hilton Orlando. The Cultural Council nabbed the coveted "Best of Show"