Marketing News

Webinar: Creative advertising for the festive season

On Tuesday, October 23rd, at 15:00 CEST / 14:00 BST / 09:00 EDT, Adform is hosting a free webinar to help advertisers to prepare their creatives for the festive season. The webinar is presented by David Hillier, Global Creative Solutions Lead, at Adform, and by Daniela Forzinetti, Senior Creative

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Gmail: Smart Compose will become available in Spanish, French, Italian and Portuguese

Smart Compose on Gmail will roll out in Spanish, French, Italian, and Portuguese, after being rolled out globally in English, Google announced last week. The rollout in Spanish, French, Italian, and Portuguese will happen during the following months. In May of this year, Smart Compose was introduced in Gmail. Smart

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Alexa is now able to control the Xbox

Alexa just gained a new skill this month. Users that user Alexa and have an Xbox can now control the Xbox via Alexa. Amazon says the skill "gives customers the ability to navigate and interact with Xbox using just their voice, with Alexa-enabled devices." Xbox users can use

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Tremor Video DSP tripples its supply-side platform (SSP) integrations

Tremor Video DSP has tripled its supply-side platform (SSP) integrations for premium desktop, in-app and over-the-top (OTT) channels since its acquisition by Taptica last year, the company announced this week. “The inventory landscape has become overly cluttered and Tremor Video DSP is uniquely positioned to identify the most advanced video

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Smartly.io fully integrated with Pinterest, as creative and advertising marketing partner

Smartly.io last month launched a new Pinterest solution with automated content creation, campaign management, in-depth reporting, and optimization. Smartly.io says this features will support advanced advertisers and agencies as they look to reach new users, leading ad operations and creative automation platform. With 97 percent of Pinterest search

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Telaria earns TAG Certified Against Fraud Seal

Telaria has achieved the TAG Certified Against Fraud Seal, the company announced this month. Telaria added the TAG Certified Against Fraud Seal to its TAG Inventory Quality Guidelines Seal. The TAG Certified Against Fraud seal helps advertisers navigate the dense digital advertising ecosystem and identify trusted partners. Executing media buys

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Dentsu acquires Partners, a creative agency in Portugal

Dentsu Aegis Network has reached an agreement to acquire MSTF Partners, Dentsu announced this week. MSTF Partners is a creative agency in Portugal, established in May 2003, and headquartered in Lisbon with over 60 employees. According to Dentsu, Partners is one of Portugal's most awarded creative agencies. Dentsu

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Planet Broadcasting chooses Triton to monetize their podcast content

Planet Broadcasting, Australia's largest independent podcast network, has selected Triton Digital to power the delivery and monetization of its podcast content, Triton Digital this week announced. Planet Broadcasting will utilize Triton’s robust audio streaming network to deliver audio content to their 844,000 subscribers, and the Tap

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Dentsu acquires B2B International, now part of gyro

Dentsu Aegis Network yesterday announced the acquisition of B2B International, a specialist business-to-business (B2B) market research company. B2B International will become part of gyro, a global agency dedicated exclusively to B2B marketing. Dentsu didn't disclose the financial terms of the acquisition. B2B International is headquartered in the UK,

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Teads has a new tagline: The global media platform

Teads today announced a new tagline: "The Global Media Platform." Teads says that this announcement reflects a "continued journey to evolve from simply providing video ad products to providing a broader set of full-funnel ad solutions to the world's best publishers and advertisers." Today,

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IRI updates E-Market Insights, now with 12 million e-shoppers

IRI today announced updates on the online sales measurement and insights solution, E-Market Insights 3.0, powered by a pool of e-shopper and e-POS data made available from IRI’s partner ecosystem of both retailers and third-party companies. Here the updates of the E-Market Insights * Total number of shoppers will

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Google+ only available to enterprises after a data breach affecting up to 500k users

In March 2018, a data breach was discovered on the Google+ API. Google didn't disclose the data breach affecting thousands of users back then. The data breach, affecting up to half a million users, included full names, email addresses, birth dates, gender, profile photos, places lived, occupation and

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Adobe Document Cloud: Adobe brings PDF to the mobile enviroment

This month, Adobe unveiled a new Adobe Acrobat DC with a central document hub and connected mobile apps that reimagine the way people create, share and interact with PDFs across devices. According to Adobe, innovations include a new service for streamlined document reviews, touch-enabled editing on tablets and new Adobe

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Google launches .page domain available to everyone

Google launched this month the domain name .page, the newest top-level domain (TLD) from Google Registry. Google says the .page TLD is an opportunity for anyone to build an online presence. Standard registrations will be available on October 9th. .page domains are available now through the Early Access Program, for

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The new Google Home Mini is blue aqua

Google will launch a new color for the Google Home Mini. Google Home Mini is the smart speaker from Google with Google Assistant built in. The new color is blue, and Google is calling it Aqua. This new color is the first one Google added since they launched Google Home

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adsquare creates audiences with Thanksgiving, Black Friday and Christmas shoppers

adsquare last week announced the availability of new seasonal audiences. These audiences are are available in Audience Management Platform (AMP) under: adsquare Data Alliance > Interests > Shopping > Seasonal. The audiences contain seasonal shoppers: Thanksgiving Shoppers * Coming Home; * Foodies. Black Friday Shoppers * Deal Seekers; * Gadget Seekers. Christmas Shoppers * Families

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Google improves security around extensions on Chrome on the next release

Google this month announced that users will have the choice to restrict extensions to a custom list of sites or to configure extensions to require a click to gain access to the current page, beginning on Chrome 70. Chrome 70 will be released in 9 days, on October 16. Going

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Meet the Amazon 4-star store

Amazon 4-star store has products that customers have rated 4 stars and above, or are top sellers, or are new and trending.

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Netflix with seven new French original titles available worldwide

Netflix is investing in French content and last month announced three new French series and the acquisition of four new French films and documentaries. All titles will be available in over 190 countries where Netflix is available. “We are delighted to announce today three new French series - a witty

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HubSpot launches a Latin America headquarters in Bogotá, Colombia

The new office in Bogotá will serve as the official Latin America headquarters.

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DoubleVerify can now measure video ad fraud and viewability on Twitter

DoubleVerify yesterday announced it has partnered with Twitter to authenticate the quality of video ads. According to DoubleVerify, the initial launch will provide advertisers with transparency into video ad fraud and viewability on Twitter – including mobile in-app, mobile web and desktop. The DoubleVerify measurement of display advertising will be launched

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Google partners with IRI for brand lift studies in Google Ads and DV360

Google's brand lift solution is evolving. Google this month announced a partnership with IRI to make simpler for advertisers to measure and act upon upper- and lower-funnel metrics. Google says that soon advertisers will be able to set up Brand Lift studies directly in Google Ads or Display

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YouTube ad extensions to be launched soon for app downloads, cinema and travel

Google announced this month that advertisers on YouTube will be able to make the video ads more actionable with a greater variety of ad extensions. The YouTube ad extensions are similar to extensions on Search Ads. Google says that YouTube extensions will enhance the video ads with additional useful information—

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Japanese is now supported by Google Fonts

Google Fonts catalog now includes Japanese web fonts, since September, 2018. Google says since shipping Korean in February, it has been working to optimize the font slicing system and extend it to support Japanese. The optimization efforts proved fruitful, as Korean users now transfer on average over 30% fewer bytes

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Dentsu acquires Aaron Lloyd, a Russian media agency specialized in pharma

Dentsu announced last month that has reached an agreement to acquire a 100% stake in Aaron Lloyd Group, a media agency specializing in the pharmaceutical category. According to Dentsu, pharmaceuticals is the largest sector in the Russian media market. Aaron Lloyd is comprised of Aaron Lloyd Media LLC, Media Health