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Marketing News

A collection of 615 posts

After Twitter now is Instagram having a bot problem

Twitter this month removed tens of millions of suspicious and fake accounts. Many users felt the bot purge. For example, Donald Trump’s following count was down by 100,000 users, and Barack Obama’s was down by 400,000 followers after Twitter's bot purge. Even Twitter CEO

BPA Worldwide joins DPAA

BPA Worldwide joined this month DPAA, the digital out-of-home marketing association. DPAA functions as a business accelerator and consultant for members. "BPA Worldwide delivers transparency and data that produce greater trust and assurance of value for brands. We see them playing an important role in the digital out-of-home marketplace

Salesforce acquires Datorama for a reported 850 million USD

Salesforce has signed a definitive agreement to acquire Datorama, an AI-powered marketing intelligence and analytics platform for enterprises, agencies and publishers, Salesforce announced yesterday. According to Salesforce, Datorama enables more than 3,000 leading global agencies and brands—including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare—to optimize marketing

Google Measurement Partners: Integral Ad Science (IAS) selected for brand safety and viewability

Integral Ad Science (IAS) is selected as a preferred partner in Google’s Measurement Program for both brand safety and viewability, the company announced this week. Google Measurement Partners include Comscore, Research Now, Ekimetrics, Tune, Adjust, AppsFlyer, Innovid, IAS Integral Ad Science, DoubleVerify, Nielsen, IRi, Oracle, Analytic Partners, Meetrics, Neustar,

Display & Video 360 will merge DCM (creative) and DBM (buying)

Starting on July 24th, Doubleclick Bid Manager (DBM) will become the new Display & Video 360, part of Google Marketing Platform. On July, only the product interface will change — including new product names and logos - and starting in September, new features will start to be launched. This month, Google

New Responsive Search Ads use machine learning to increase performance

This month, at Google Marketing Live 2018, Google launched a new ad in Google Ads (former Adwords), in beta and not available to all AdWords advertisers. For now, the ads are only available in English, French, German, and Spanish. Responsive Search Ads let advertisers create an ad that adapts to

Study: Only 20% of companies believe to be GDPR compliant

Only 20% of companies surveyed, in the US and EU, believe they are GDPR compliant, while 53% are in the implementation phase and 27% have not yet started their implementation. EU (excluding UK) companies are further along, with 27% reporting they are compliant, versus 12% in the U.S. and

Google opens the advertising products to measurement partners

Google Measurement Partners is a new program where Google did partnerships to offer brands a variety of options to measure their advertising media. Google Measurement Partners has more than 20 verified partners that measure viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling. Google says

DoubleClick for Publishers (DFP) is becoming Google Ad Manager

Google this month announced to publishers more details about the DFP transition into Google Ad Manager. Google says that over the next few months, Google will be updating the DFP UI with new branding and a new look. DFP will be renamed to Google Ad Manager, and Google promises "

MediaMath announces $225 million in new financing to accelerate growth

MediaMath announced $225 million in new financing, led by Searchlight Capital Partners. According to MediaMath, the new funding will serve to accelerate its mission to connect marketers with consumers in a manner that is more effective, efficient and trusted. The funding will be delivered in two tranches to pursue both

MaxTV Media joins DPAA

DPAA, the digital out-of-home marketing association, announced yesterday that Toronto-based MaxTV Media joined the association. MaxTV is a leader in interactive digital technology with more than 1000 customizable hardware and software installations in residential condominium buildings across Canada. The company's high-tech, innovative and intuitive platform allows intelligent delivery

Doubleclick brand sunset on July 24th

Doubleclick is now Google Marketing Platform.

TVSquared opens a new office in Sydney

“TV not only provides unmatched reach, but it has evolved into a primary driver of digital response."

European digital advertising market is having a double-digit growth

In 2017 the digital advertising market grew 13.2%. The market size of UK is still 2 times bigger the German, and is as big as France, Russia and Germany combined.