Marketing News

Cloudflare last week began the early access for Traffic Acceleration, available for developers using Cloudflare Mobile SDK. Cloudflare Mobile SDK supports iOS and Android and uses novel transport algorithms built into the SDK to accelerate apps beyond the performance they would see with TCP, reducing latency, driving down network timeouts,

IBM today released IBM's 2019 Marketing Trends Report containing 9 marketing trends for the next year. "As marketers ourselves, we felt it was critical to dissect the industry dynamics that are reshaping the profession to help our peers set a strong vision for their organizations. By understanding

RhythmOne partnered with Placed to offer clients access to a new measurement solution that quantifies the impact of digital and linear TV campaigns in driving consumers to retail stores. RhythmOne’s solution integrates Placed’s TV measurement solution, Placed Attribution for TV, which leverages in-store attribution data to match linear

Twilio last week announced that David Parry-Jones joined the company as the regional vice president of EMEA sales reporting to Twilio’s SVP of sales Marc Boroditsky. Parry-Jones brings more than 25 years of experience in the software industry and will oversee business growth and expansion across EMEA; he will

Nielsen this month released a report with the media consumption in the USA. On the graph is possible to see the media fragmentation, per hour. The hours with more minutes spend on media consumption are at 8 pm and 9 pm. The Q2 2018 Nielsen Total Audience Report highlights that

IDOOH International has expanded to Africa through a partnership with Nigeria’s Abercairn Digital to deploy 1,000 in-vehicle media screens with ride-hail drivers in Lagos. IDOOH says media screens will provide passengers with an entertaining and interactive passenger experience. Drivers will benefit from the additional income and brands can

HG Data last week announced the release of its new HG Data Audience segments for digital advertisers using Facebook, Adobe Marketing Cloud, Twitter, Salesforce DMP, and dozens of other leading marketing platforms. HG Data says this is the result of its partnership with LiveRamp, the identity platform, which allows HG

The Trade Desk this month announced that Rob Perdue, Chief Operating Officer, plans to step down after a transition period in the first half of 2019. Rob Perdue has served in the COO role since joining The Trade Desk in 2013, leading the company through its IPO in 2016. “Since