Marketing News

Google this month updated the Customer Match feature that allows advertisers to upload CRM information in order to build an audience based on that information. Advertisers can now use phone numbers and home/mailing addresses for Customer Match. Before only email addresses were available. Google says this enables advertisers to

Google this month launched TrueView for reach in DV360. Advertisers now can create line items with skippable in-stream ads optimized for efficient impressions. The difference between the normal true view campaigns is that the bid model is target CPM instead of CPV. TrueView for reach ads are optimized to deliver

DoubleVerify today announced the integration of the post-bid blocking solution and automated tagging with Adform. DoubleVerify says that is now the first measurement provider to enable its post-bid blocking solution through the Adform platform, assuring brands like Vodafone that their programmatic ads will be delivered fraud-free, brand safe and in-geo.

GroupM slightly downgraded 2018 growth expectations from 4.5% to 4.3%, after this week updated its 2018 and 2019 ad investment forecasts. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. GroupM

Revcontent today named Omar Nicola as the company’s next CEO to replace Founder and current CEO, John Lemp, who will remain as Chairman of Revcontent’s Board of Directors. Nicola previously co-founded Kixer, a mobile advertising technology company that connects publishers and users with mobile app recommendations. Kixer’s

Celtra yesterday announced Eli Chapman's hiring as Senior Vice President of Brand Strategy and Sales. Celtra says Chapman will be responsible for the acceleration and growth of Celtra's brand direct business. Chapman will lead strategy and guide execution for brands that leverage Celtra's Creative

Hubspot yesterday rollout the Ads add-on in the Marketing Hub product for all Marketing Hub Professional and Enterprise customers. HubSpot Ads are available for free. Ellie Flanagan, Senior Corporate Communications Manager at HubSpot, wrote that "as ads continue to become an integral part of any growth strategy, this move

Mastercard and Microsoft yesterday announced a collaboration to improve how people manage and use their digital identity. Mastercard and Microsoft aim to give people a secure, instant way to verify their digital identity with whomever they want, whenever they want. “Today’s digital identity landscape is patchy, inconsistent and what