Marketing News

IAB Tech Lab this week released app-ads.txt specification, in beta, the app guidance that can increase the pool of authorized digital advertising inventory while reducing fraud. “Expanding ads.txt to mobile app inventory is a great move forward for the industry. It promises to increase transparency in the apps

Anchor last week launched Anchor Sponsorships for iOS, Android, and iPad. Anchor Sponsorships connects podcasters with brands that want to sponsor them, guides them through easy creation of custom ads, and facilitates payments when their podcast is heard. Anchor Sponsorships is open to all podcasters and sponsors of all sizes,

Pixalate last week announced it has received accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic ("SIVT") detection and filtration for Connected TV/over-the-top (OTT) video ad impressions (an industry-first), as well as mobile in-app video and display ad impressions, and desktop and mobile web video

Mindshare Canada, the global media agency that is part of WPP, has released a new report about voice search in Canada.  Mindshare says voice search has more questions than answers. The report from Mindshare suggest that Canadians are only scratching the surface of the voice search capabilities – and holding back

Google began a partnership with Sephora at the beginning of the month, making Google Home Hub available in 10 Sephora Flagship stores in the US. Sephora, on their side, have tutorials that help users to ace their look, hands-free, with help from Sephora. Google says that over 81 million how-to

Advertisers can now promote answers on Quora via Quora Ads. This week Quora announced the launch of Promoted Answers, a new ad format that allows anyone with a Quora Ads account to extend the reach of their answers on Quora. Promoted Answers have the same targeting options that are available

Quora this month announced a partnership with Attribution. The integration of Quora Ads in Attribution enables advertisers on Quora to link their ads account to view their performance alongside their other paid channels, such as LinkedIn, Facebook, and AdWords. Attribution focuses on delivering real-time updates to marketers who are managing

Samsung Electronics this week unveiled its new SSD lineup — the Samsung 860 QVO SSD — featuring up to four terabytes (TB) of storage capacity. Samsung 860 QVO SSD was built on the company’s high-density 4-bit multi-level cell (MLC) NAND flash architecture, the 860 QVO makes terabyte capacities more accessible to