Marketing News

Powtoon is partnering with YouTube on its recently launched Creative Directory. Powtoon is offering video templates for content, including explainer videos, marketing videos, and presentation videos. The templates are specifically optimized for YouTube video ads. Powtoon says each of the templates have been created with YouTube's best practices

Horizon Media is now using the Digital Content Ratings data from Nielsen. Horizon Media uses Digital Content Ratings data as part of the proprietary media planning and activation tool, Cadence. Nielsen says that with this agreement, Horizon clients will have access to an independent view of how audiences engage with

Telaria this month announced it has been selected as the preferred Video Management Platform (VMP) by Astro, Malaysia’s leading TV, OTT, and digital video content provider. Telaria says this partnership means that for the first time live TV inventory will be available programmatically in Malaysia through Astro GO apps

Google yesterday confirmed that AdSense payouts are temporarily delayed. Google normally pays 21 days after the month, but yesterday, many publishers were complaining that the payment was not issued. Here the Google's statement: Since 22 November, you may be experiencing a delay with your AdSense payments for the

Starting from Chrome 71 (December 2018), Google Chrome will show a warning before pages with insufficient mobile subscription information. Google says this will enable users to make informed decisions when signing up to mobile-based subscription services. On Chrome, users will be offered the choice to proceed to the page or

Google last week announced that starting on January 7, 2019, SMS notifications from Google Calendar will no longer be available. Google suggests using in-app notifications instead of SMS notifications. In-app notifications on Google Calendar are available via Google Calendar app for Android or iOS, or via a web browser that

Tremor Video DSP this month announced the expansion of its TV retargeting solutions through a renewed partnership with Alphonso, a TV data company with the industry’s largest TV viewership footprint. Tremor says this partnership includes the first TV retargeting solution utilizing deterministic TV viewership data to launch in Canada.

Google recommends target Similar Audiences on promotional days like Black Fridays.  Google says that advertisers will reach more potential customers who share the interests of your existing customers. In DV360, advertisers can target the following Similar Audiences: * More similarity (default): will prioritize targeting the most similar additional audiences. * Balanced: is