Marketing News

Last week, Adobe and Dropbox announced a new partnership to integrate Adobe Sign into the new Dropbox Extensions. Lisa Croft, Group Product Marketing Manager at Adobe, said Send for Signature for Adobe Sign in Dropbox Extensions is expected to be available by end of year. With Adobe Sign as Dropbox

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The Study reveals that mobile ad spend crossed the €10bn mark and is approaching a 50% share

System1 today launched its new System1 Ad Ratings service for brands and advertisers as a way for brands to understand the potential of their campaigns to drive long-term growth. The service is launching with two years of data covering over 27,000 TV ads from the USA and UK. System1

Comscore today announced that AMC Networks is the newest beta partner for Comscore Campaign Ratings (CCR). CCR is Comscore's cross-platform video advertising measurement solution. Access to CCR will enable AMC Networks to have an unduplicated view of video campaigns across linear TV, OTT, desktop, and mobile. "In

Samsung and Telefonica are testing 5G in Hamburg, Germany. Telefónica Deutschland and Samsung Electronics have agreed to run 20 Fixed Wireless Access (FWA) trials. Samsung says up to 20 households in Hamburg will test the Gigabit technology in Germany from November over a period of three months. Samsung will support

Since Tuesday, October 30, Group FaceTime and more than 70 new emoji are available in the iPhone and the iPad. Within iOS 12.1 users can use Group FaceTime, enabling users to chat from 2 to 32 people. How to create a Group FaceTime To add another person, join an

The digital ad spend in Spain grew 9% last year, according to a PWC/IAB Spain study. Last year, agencies and advertisers spent 1708 million euros in digital advertising, making Spain the 9th biggest advertising market in Europe for digital advertising. By population, Spain should be the 6th European market

Google introduced this week a new workflow in Google Ads that is mandatory to all advertisers when they create campaigns. The advertisers need to inform Google if the campaign goal is for sales, leads, website traffic, product and brand consideration, brand awareness and reach, app promotion or if it will