Marketing News

adsquare last week announced the availability of new seasonal audiences. These audiences are are available in Audience Management Platform (AMP) under: adsquare Data Alliance > Interests > Shopping > Seasonal. The audiences contain seasonal shoppers: Thanksgiving Shoppers * Coming Home; * Foodies. Black Friday Shoppers * Deal Seekers; * Gadget Seekers. Christmas Shoppers * Families

Google this month announced that users will have the choice to restrict extensions to a custom list of sites or to configure extensions to require a click to gain access to the current page, beginning on Chrome 70. Chrome 70 will be released in 9 days, on October 16. Going

Amazon 4-star store has products that customers have rated 4 stars and above, or are top sellers, or are new and trending.

Netflix is investing in French content and last month announced three new French series and the acquisition of four new French films and documentaries. All titles will be available in over 190 countries where Netflix is available. “We are delighted to announce today three new French series - a witty

The new office in Bogotá will serve as the official Latin America headquarters.

DoubleVerify yesterday announced it has partnered with Twitter to authenticate the quality of video ads. According to DoubleVerify, the initial launch will provide advertisers with transparency into video ad fraud and viewability on Twitter – including mobile in-app, mobile web and desktop. The DoubleVerify measurement of display advertising will be launched

Google's brand lift solution is evolving. Google this month announced a partnership with IRI to make simpler for advertisers to measure and act upon upper- and lower-funnel metrics. Google says that soon advertisers will be able to set up Brand Lift studies directly in Google Ads or Display

Google announced this month that advertisers on YouTube will be able to make the video ads more actionable with a greater variety of ad extensions. The YouTube ad extensions are similar to extensions on Search Ads. Google says that YouTube extensions will enhance the video ads with additional useful information—