Marketing News

Dentsu this week announced the acquisition of BJL Group Limited, a creative agency in the UK, headquartered in Manchester. BJL was founded in 1987, and according to Dentsu it has grown to become one of the largest and most awarded creative agencies operating in the UK's northern area,

Outbrain this week announced that is expanding Amplify to Belgium, Poland, Switzerland, Latvia, Portugal, Vietnam, and South Africa. Amplify is the Outbrain platform for advertisers. According to Outbrain,  native ads get 5.7X more page views than social media, 50% lower CPAs than display ads, and 42% lower bounce rates

LiveRamp last week announced it is expanding the capabilities of its IdentityLink platform to include Connected TVs. LiveRamp says that by linking Connected TV (CTV) identifiers to the LiveRamp omnichannel identity graph, both marketers and advanced TV ecosystem partners can now simplify campaign planning, targeting and measurement. According to LiveRamp,

Nielsen and FreeWheel have expanded their relationship to include the Nielsen Data Management Platform. By using Nielsen DMP, Freewheel can now analyze, build and target advanced audiences across Connected TV (“CTV”), Over-the-Top (“OTT”) and digital video. According to FreeWheel, Nielsen DMP provides FreeWheel with Nielsen media and purchase data segments,

Scout24 this week welcomed the takeover offer from Hellman & Friedman and Blackstone. The voluntary public takeover offer has a price of 46 euros per share, in cash. Scout24 is a leading operator of digital marketplaces specializing in real estate and automotive sectors in Germany and other European countries. Scout24

GoDaddy this week announced it has hired Fara Howard as Chief Marketing Officer. Howard will lead all aspects of GoDaddy's marketing strategy and execution, including brand and performance marketing, community engagement, and customer lifecycle management. GoDaddy says Fara Howard has unique experience building community-based engagement and leveraging those

Taboola this week announced an exclusive two-year partnership with Business Insider.  Business Insider will integrate Taboola Feed on desktop and on mobile web. Taboola says the deal builds on an existing partnership between Taboola and Business Insider, which have been working together for five years. Under the partnership, Business Insider,

WDR and Vodafone are testing how TV and media library content can be technically distributed using the new 5G transmission technology, Vodafone announced this week. In the joint project, WDR transmits its content via a 5G test system, which Vodafone will activate directly at a TV production facility for the