Telaria this week announced a partnership with Outside TV, a video content provider in action and adventure sports. Following a distribution deal whereby Outside TV’s connected TV app will now be preloaded onto all Samsung Smart TVs, Outside TV has partnered with Telaria to bring its video inventory to

The Trustworthy Accountability Group (TAG) this week released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94 percent from

OpenX yesterday announced it has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating compliance with all four of the available TAG seals: Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Certified Against TAG's Inventory Quality Guidelines. OpenX says that

Nielsen yesterday announced the launch of its cross-platform campaign measurement of advertising inventory, delivering clients insights into de-duplicated audiences viewing ads across smartphones, tablets, computers, and television. Through this enhancement to include mobile and over-the-top (OTT) audiences, Nielsen says it will provide media buyers and sellers with comprehensive, independent measurement