Marketing News

Auto Bild, Bild, B.Z., and Computer Bild, will start using Taboola for native ads monetization.

iOS 12, the latest version of the Apple's mobile operating system, was released today. The update is now available on the iPhones and on the iPads. iOS 12 introduces new AR experiences, new features like Memoij, Siri Shortcuts that open up a world of apps to work with

SpotX says that to be 100% compliant, SpotX has ensured, since July, that when an ads.txt file is present, all bid requests to a demand side platform (DSP) are only from sellers within an ads.txt file.

The integration enables Adform’s buyers to execute targeted, non-skippable, and brand safe audio ad buys through both open marketplace and private marketplace deals.

Oath last week introduced Oath Ad Platforms as its simplified suite of advertising and publishing solutions globally. Oath Ad Platforms combines the assets from BrightRoll, ONE by AOL and Yahoo Gemini into a single suite. The single suite activates Oath's data, inventory, ad experiences, and programmatic algorithms. Additionally,

Adform is opening offices in China and Sydney, in addition to the current bases in Singapore and India.

TabMo & adsquare last week announced the results of a benchmark study covering the verticals travel, national parks, business,  hobbies & interests, health, food & drink, clothing, style & fashion, automotive, beauty, buying/selling cars, shopping, and alcohol. The study shows the results from 55 programmatic campaigns delivered between 1

Marc and Lynne Benioff bought Time magazine for $190 million in cash. Benioff will not be involved in the day-to-day operations or journalistic decisions.