Marketing News

Amazon this month announced the next generation Fire HD 8, released on October 4. The new Fire HD 8 has up to 10 hours of mixed use battery life and an 8” HD display with over 1 million pixels, a quad-core processor, 16 GB of internal storage with support for

Meet the new Vertical video ads on Youtube.

Google announced today the introduction of video in Showcase Shopping ads. Showcase Shopping ads let advertisers upload multiple images to a single ad and promote the products through imagery, descriptions, products, and relevant promotions. The video format is now available to advertisers already running Showcase Shopping ads. Since launch, we’

comScore this month announced a partnership with Adobe bringing their contextual targeting technology into Adobe Advertising Cloud. comScore says pre-bid targeting solution leverages comScore's proprietary technology to help brands reach customers in more appropriate environments without the use of cookie-based information—a genre of targeting that is increasingly

Integral Ad Science (IAS) has expanded video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web, the company announced last week. Video blocking solution gives IAS clients additional protection from ad fraud and risky content in video advertising, regardless of the ad server

HubSpot last month has appointed Shahid Nizami as Managing Director of the Asia Pacific region. In his new role, Shahid will be responsible for HubSpot’s performance across Southeast Asia, Australia, New Zealand and India, and will be based in HubSpot’s Singapore office, working closely with the HubSpot teams

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Smart has appointed CFO Arnaud Créput to the role of CEO. Créput is succeeding Cyrille Geffray who served as CEO since 2007. In turn, Quentin Michon will take over Créput’s role as CFO. According to Smart, Arnaud Créput has formed a new Strategic Board with the appointment of three