Marketing News

AdMaster finds 28.8% invalid ad traffic in China in the first half of the year.

The Analytics Pros brand will transition to AdSwerve as of January 1, 2019.

Google is the cookie owner with most cookies in Europe. Google saw a drop of only 1% of cookie usage, from 97% to 96%, after the GDPR.

The impact of this transaction on Dentsu's consolidated financial results for the fiscal year ending December 31, 2018 is expected to be minimal.

Nielsen’s DAR provides advertisers with stats about age and gender demographics, unique audience, reach, frequency and gross rating points (GRPs).

Cloudflare plans to open 15 new datacenters in Africa, in addition to the existing 8 datacenters.

Google today announced there will be a new source line item for image search reflected in Google Analytics which will display as ‘google images’ in the Source report and ‘google images / organic’ in the Source / Medium report within Analytics.

Yesterday, Andrew Casale, CEO at Index Exchange, wrote an email to all business partners saying that Index Exchange is pausing the use of bid caching and is shifting the focus to communication and education. The CEO of Index Exchange said Index Exchange is updating the product release practices and commercialization