Marketing News

Google merged in the last weeks Google News & Weather and Google Play Newsstand into a single product called Google News. According to Google, people who had Play Newsstand will automatically get the new app. People who used News & Weather can download the new app. The new Google News

Google Ads (former Adwords) since this month has hotel ads integrated as a new campaign type. Still in beta, advertisers can ask to ask via this interest form. Available in more than 150 countries, on Google.com and Google Maps, Google Hotel Ads helps travelers to browse hotels on mobile

M12, Microsoft Corp.’s venture fund, last week announced the Female Founders Competition, seeking to accelerate funding for women-led startups focused on enterprise technology solutions. Two winners will share $4 million in venture funding, as well as access to technology resources and mentoring. Submissions will be accepted from July 26,

Google this month launched a new Cross Device report, under Audience. The new Cross Device in Google Analytics include Device Overlap, Device Paths, Channels and Acquisition Device. According to Google this helps advertisers to understand the customer journey across their devices. Advertisers are now also able to create remarketing campaigns

Tremor Video DSP this month announced a cooperation with the data scinc company Dstillery. Tremor Video DSP will now deliver an audience targeting solution based on Dstillery’s predictive marketing intelligence Tremor says that brands can now grow their audience by discovering new, relevant consumers who resemble their customer base,

Google, in tandem with Microsoft, Twitter, and Facebook, created the Data Transfer Project, an open source initiative dedicated to developing tools that will enable consumers to transfer their data directly from one service to another, without needing to download and re-upload it. Data portability is one of the points of

Google this month announced it  will roll out a new referrer URL specific to Google Images over the next few months. This is to help webmasters "to understand the role Google Images plays in driving site traffic." The referrer URL is part of the HTTP header, and indicates

Google this month announced that on October 23, 2018, Internet Explorer 10 will no longer be a supported browser for use with Google+. Currently, the supported browsers for G Suite are Chrome, Firefox, Safari, Microsoft Edge, and Internet Explorer. Only Chrome work with all features. Hangouts Meet just work on