Marketing News

Google this week launched dynamic audiences in Google Analytics for Firebase, Google's app analytics solution. Advertisers could already create audiences around events, device type, and other dimensions, but the audiences were not dynamic. With the update, audiences are now dynamic by default. According to Google, this means Analytics

Bing this week announced the dates for the Bing Channel Partner Awards 2019. Advertisers and agencies can participate as of February 1, and the evening of celebration will take place on April 30. Bing Channel Partner Awards recognize and reward channel partners in North America, Australia, and Europe. The award

Google this week announced that parallel tracking becomes mandatory for all display and video campaigns starting July 31st, 2019. Parallel tracking for display and video campaigns will now be available starting May 1st, 2019. Parallel tracking makes users browse the landing page faster as users are headed immediately to the

Google this week announced that is bringing the reporting about click share, already available in shopping campaigns since 2015, to search ads. Click share is the estimated share of all achievable clicks that an advertiser received. According to Google, the rolling it out of the click share for Search campaigns

Media.net last week announced the adoption of OpenRTB 3.0 and the IAB Content Taxonomy 2.0. Media.net Marketplace says is one of the first programmatic platforms to upgrade to OpenRTB 3.0 in hopes of moving the industry forward on true transparency and the next phase of

Telaria this week announced that will offer The Trade Desk’s unified ID solution to its demand partners as part of an effort to increase efficiencies across the ecosystem by reducing the number of cookie syncs necessary. Katie Evans, COO at Telaria said: "The Trade Desk’s unified ID

AT&T this month announced it will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform (DSP), the AppNexus Programmable Platform (APP). The decision follows AT&T acquisition of AppNexus in 2018. AT&T said Xandr is developing next-generation TV planning, campaign

AT&T last month announced that AT&T’s ads returned to YouTube. Since March 2017, AT&T was not advertising on YouTube due to brand safety reasons. Now is back after testing YouTube’s Brand Suitability System. Fiona Carter, Chief Brand Officer at AT&T