Marketing News

DRIVEN Public Relations, an international public relations and creative marketing agency, has been retained by Monster Moto, America's premier powersports producer of off-road mini bikes and go-karts. Headquartered in Ruston, La., Monster Moto's complete line of gas powered mini bikes, go-karts and electric mini bikes are

Adelphic, the leading mobile and cross-channel demand side platform (DSP), and Grapeshot, the advanced keyword technology provider, today announced that ad buyers can now leverage Live Audience, Grapeshot's pre-bid keyword targeting solution, via Adelphic's mobile-first programmatic media solution, to reach live audiences consuming relevant, brand-safe content.

SLI Systems (SLI.NZ) today reports continued strong year-on-year revenue growth but a reduction of ARR by 3% constant currency in line with guidance amid a period of significant change for the company. Key points: Operating revenue grows 24% to $35.0 million from $28.1 million, in line with

New Haven-based communications and marketing agency, GEM Advertising, has just introduced its new Growth Experience ModelSM. With this au courant approach to modern marketing, GEM hopes to help its clients and potential clients clear away the ad clutter and become what they call a "unicorn brand." To implement

Brand expert Tomás Caetano will become the Executive Director Global Brand & Marketing this month. In this position, he will assist the Borgward marketing team headed by Tom Anliker. Caetano has a degree in business administration and extensive experience in the international marketing business. In recent years he has managed

With the holiday season just a few months away, new research from Experian Marketing Services, the recognized leader in data-driven marketing and cloud-based marketing technology, pinpoints five strategies that brands should consider incorporating into their holiday marketing campaigns to help boost program performance. According to the Q2 2016 Email Benchmark

Rokkan, in partnership with The Humane Society of the United States as its Creative and Media Agency of Record, has launched a new campaign in The HSUS's continued fight against puppy mills. Titled 'Don't Buy Into Puppy Mills,' this latest work contrasts the innocently

Inc. magazine named SCOUT to its 35th annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The list represents a unique look at the most successful companies within the economy's most dynamic segment—America's independent entrepreneurs. "To be