Marketing News

In pursuit of its new mission – Big Data. Big Ideas. – The Shipyard, an independent marketing consultancy, today announces that Rikki Kunz has been hired as Director of Global Talent Management. The appointment signals The Shipyard's intention to aggressively meld quantitative and qualitative capabilities essential to today's

Vexigo Ltd., an established global provider of online video advertising and content monetization solutions - and a wholly-owned subsidiary of Mer Telemanagement Solutions Ltd. (NASDAQ: MTSL) - will exhibit again at the DMEXCO conference in Cologne Germany and is welcoming interested parties to come and learn about its advertising technology

Publicis Communications has consolidated its six-office LeoComm PR network in the Middle East under the brand of MSLGROUP, its strategic communications and engagement firm. The LeoComm offices in the UAE (Dubai), Egypt (Cairo), Lebanon (Beirut), Qatar (Doha), and Saudi Arabia (Riyadh and Jeddah) will become MSLGROUP in the Middle East

Pilot Flying J is launching its first major integrated marketing campaign in advance of the Pilot Flying J Battle at Bristol on Sept. 10, an iconic college football game hosted at Bristol Motor Speedway. Aimed at driving mass awareness, the national campaign highlights its travel centers' key differentiators and

DWA, an award-winning independent media and marketing agency, is pleased to announce that it has hired Roland Deal as President to oversee the Americas region. He will report to CEO, Bob Ray, and will be based in the agency's San Francisco office, effective immediately. "Roland is a

ColorComm, the nation's premier membership organization for women of color in communications, has announced a partnership with the United Nations Foundation in honor of ColorComm's 5th Anniversary for the chance to award 5 ColorComm Fellows the opportunity to attend the UN Foundation's Social Good

KiteRocket LLC, the parent company formed by the recent merger of Impress Labs and Duo Public Relations Inc., announced today the appointment of Paco Allen as Executive Creative Director. In this role, Allen will oversee the agency's creative, content and digital marketing divisions to integrate with public relations

Antoinette Zel, a renowned multicultural media leader who has built and led iconic networks and advertising businesses, and Diego Prusky, an expert in digital strategy, software and platform development, have joined to create The Story Room, a new digital, content and performance marketing company specializing in the US Hispanic and