This week, at Mobile World Congress in Barcelona, Google introduced the mobile Speed Scorecard, a tool that allows users to compare the website mobile speed with other websites. The tool shows results from Speed 12 countries, Australia, Canada, France, Germany, India, Italy, Japan, Netherlands, Spain, Sweden, United Kingdom, and the

More than half of marketers are missing opportunity to boost brand effectiveness by 57% by not getting their multichannel campaigns right, says Kantar Millward Brown. Kantar Millward Brown released today a new AdReaction study that examines the global state of multichannel advertising campaigns. AdReaction study found that while the benefits

After being fined by the European Union with 2,42 billion euros, Google is changing their comparison shopping service in EEA countries where Shopping ads are available: Austria, Belgium, Czech Republic, Denmark, France, Germany, Italy, Ireland, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom. The difference is that Google