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A collection of 6 posts

Outstream video ads are earning 8.9x higher CPMs compared to standard banners

Doubleclick for Publishers released results for the new beta Outstream Video Ads. And on average, "out-stream video ads are earning 8.9x higher CPMs compared to standard banner ad CPMs on DoubleClick Ad Exchange." According to Benyah Shaparenko, Product Manager at Google, "in certain regions, among the

Flight status now available on Bing

Bing just announced the introduction of Flight Status on Bing Search. This new experience was implemented this month and allows users to check the status of flights. Bing says that the new tracking feature lets users "look up flight statuses, even when users don’t have the airline or

Apple Podcasts introduces Podcast Analytics

In June, Apple launched two types of Podcasts and is about to launch another important reporting tool for Podcasts Publishers. In WWDC 2017, James O. Boggs, Business Manager at Apple announced the Podcast Analytics, a new free product, that will be launched during this year. This analytics infrastructure, according to

How many users has LinkedIn per Country?

See here the number of users Linkedin has per Country, so you can see the reach you can get on a campaign on LinedIn. LinkedIn has around 500M users worldwide, being 100M of these users located in the USA. 400M users are spread worldwide. The top 10 countries (by order)

LinkedIn joins Native with the LinkedIn Audience Network

LinkedIn announced yesterday the creation of the LinkedIn Audience Network, a new advertising product that combines the audiences from LinkedIn with native ads outside the LinkedIn web pages. See here how to start testing. Basically, you just need a credit card and a Linkedin Company Page. Ads First Step is

IAB launches new certification for Media Buying and Planning

IAB announced a new certification called IAB Digital Media Buying and Planning Certification. The certification will answer the complicated task of creating digital advertising campaign recommendations today, when "there is a vast multitude of channels, ad units, technology platforms, and partnerships available to select from." IAB says that