Quora this week announced the introduction of Keyword Targeting in the Quora Ads platform. Quora says Keyword Targeting enables advertisers to target questions that contain specific keywords. Quora offers two types of keyword matching: broad match and phrase match at the ad set level. According to Quora, broad match is

Quora yesterday launched Question Retargeting, a new feature of Quora Ads that enables advertisers to retarget users who have signaled interest in their product or services on Quora, based on questions users have read. Question Retargeting allows advertisers to target ads towards users who visited specific question page(s) in

Advertisers can now promote answers on Quora via Quora Ads. This week Quora announced the launch of Promoted Answers, a new ad format that allows anyone with a Quora Ads account to extend the reach of their answers on Quora. Promoted Answers have the same targeting options that are available

Quora this month announced a partnership with Attribution. The integration of Quora Ads in Attribution enables advertisers on Quora to link their ads account to view their performance alongside their other paid channels, such as LinkedIn, Facebook, and AdWords. Attribution focuses on delivering real-time updates to marketers who are managing

Quora has now CPM bidding on Quora Ads platform. With CPM bidding, advertisers can now pay for impressions. Nikki Dahan, Product Designer at Quora says that CPM bid represents how much you are willing to pay to get 1000 ad impressions on Quora.