Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

Search - Mar 17, 2025 Google updates return policy structured data requirements for merchant listings

Google's structured data update with "returnPolicyCountry" parameter now required for merchant return policies

Google adds returnPolicyCountry as mandatory field for merchant structured data, affecting e-commerce search visibility.

Video - Mar 09, 2025 Equativ and Titan OS partner to enhance CTV advertising with retail media data

Titan OS smart TV interface showing shoppable ad technology from Equativ partnership for retail media.

Advanced targeting capabilities aim to reach 30 million European households.

Stacked packages in a logistics center highlight Otto's dual role with Temu deliveries amid e-commerce growth.

Retail - Mar 27, 2025 Otto Group's dual role with Temu deliveries amid e-commerce challenges

The German retail giant criticizes Chinese competitors while its logistics subsidiary benefits from their growth.

by Luis Rijo

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Retail - Mar 27, 2025 Otto Group's dual role with Temu deliveries amid e-commerce challenges

The German retail giant criticizes Chinese competitors while its logistics subsidiary benefits from their growth.

by Luis Rijo

Search - Mar 17, 2025 Google updates return policy structured data requirements for merchant listings

Google adds returnPolicyCountry as mandatory field for merchant structured data, affecting e-commerce search visibility.

by Luis Rijo

Video - Mar 09, 2025 Equativ and Titan OS partner to enhance CTV advertising with retail media data

Advanced targeting capabilities aim to reach 30 million European households.

by Luis Rijo

Search - Mar 09, 2025 Amazon Sponsored Products best practices

Amazon Sponsored Products ads displaying in search results, showing product listings with prices and Prime eligibility.

A detailed exploration of the e-commerce giant's pay-per-click advertising solution for sellers and vendors.

by Luis Rijo

Retail - Feb 14, 2025 Google adds member pricing data type to merchant listings

Visual guide showing Google's three merchant pricing types: active, strikethrough, and member pricing (beta)

Google updates structured data guidelines with member pricing support and clarifies pricing types for merchant product listings.

by Luis Rijo

Retail - Feb 13, 2025 Criteo reports record profits as retail media drives fourth quarter growth

Criteo's omni-commerce media platform combines 20 years of AI expertise for retail and performance advertising

Fourth quarter results exceed expectations with retail media revenue reaching $250 million milestone in 2024.

by Luis Rijo

Display - Feb 12, 2025 AI-powered contextual targeting reshapes ad delivery without cookies

New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.

by Luis Rijo

Retail - Feb 12, 2025 Amazon opens first physical beauty store in Italy

Map shows Amazon Parafarmacia & Beauty location in Milan, near Castello Sforzesco and cultural landmarks.

The Milan store expands the company's retail presence in Europe with a focus on beauty, personal care and pharmacy products.

by Luis Rijo