Facebook launches Facebook Shops, free storefronts for merchants
Mark Zuckerberg this week announced the launch of Facebook Shops, a new product that enables merchants to sell directly on WhatsApp, Messenger, Instagram, or Facebook.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Shopify’s revenue grew 47% in the first quarter of 2020
Shopify this week released the first-quarter 2020 financial results. Shopify’s total revenue in the first quarter was $470.0 million, a 47% increase from the comparable quarter in 2019.
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Pinterest launches an app on Shopify
Pinterest this week launched an app on Shopify. Pinterest says the new app on Shopify gives merchants a quick way to upload catalogs to Pinterest and turn their products into shoppable Product Pins.
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Amazon introduces a translation feature for Sponsored Brands ads
Amazon this week introduced a translation feature for Sponsored Brands. Advertisers can now display Sponsored Brands ads same as the user’s language.
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Amazon Advertising launches a learning console with courses and certifications
Amazon this week announced the launch of new courses and certifications for Amazon Advertising, on a learning console for advertisers. The Amazon Advertising certifications are for free.
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Criteo’s revenue drops 10% year over year in the first quarter of 2020
Criteo this week announced the financial results for the first quarter ended on March 31. Criteo’s revenue decreased 10% year-over-year. Criteo’s revenue for the first quarter of 2020 was $503 million. Criteo’s revenue for the Q1 2019 was $558 million.
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Amazon introduces ad creative editing on Sponsored Brands
Amazon this month announced that advertisers doing Sponsored Brands campaigns will now be able to edit the ad creative.
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Amazon DSP integrates DoubleVerify, Integral Ad Science, and Oracle Data Cloud
Amazon this month announced the integration of DoubleVerify, Integral Ad Science, and Oracle Data Cloud.
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Amazon DSP now showing creative disapprovals on Google and Xandr
Amazon this month introduced a new feature that enables advertisers to see if the creatives are disapproved in Google or Xandr (AppNexus) exchanges.
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Google opens the search results on the Google Shopping tab for free listings
Google today announced that is introducing free listings on the search results on the Google Shopping tab. Free listings will appear in the U.S. before the end of April.
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Amazon restricts ads on keywords related with face masks and hand sanitizers
Amazon last month announced, that in response to COVID-19 pandemic, it is restricting advertising on keywords related to protective equipment, including face masks, hand sanitizers, surgical gloves, and other related keywords.
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Advertisers ask Amazon if they should pause their campaigns when out of stock
Amazon this week revealed that advertisers are concerned if they should paused sponsored ads campaigns, if items go out of stock. This concern is surging because of a shortage of products amid the COVID-19 pandemic.
