Walmart Media Group launches Performance Dashboards for Display and Sponsored Products campaigns
Advertisers can measure how their campaigns are performing in Walmart stores and on Walmart’s digital properties.
Retail
The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
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Coronavirus started a consumer behavior transformation, Nielsen finds
Coronavirus (COVID-19) has changed the consumer behavior accross countries.
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European Commission opens 3 antitrust investigation cases against Apple
The European Commission is assessing Apple’s conduct in connection with Apple Pay, and if Apple’s rules for app developers on the distribution of apps via the App Store violate EU competition rules.
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WhatsApp introduces digital payments in Brasil
Facebook yesterday introduced digital payments in WhatsApp. Users in Brasil can now send money or do a purchase from a local business without leaving their chat.
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Criteo hires Sherry Smith to lead the Retail Media commercial team
Criteo today announced the appointment of Sherry Smith as Managing Director of Retail Media of the Americas region. Criteo says Sherry Smith will lead and oversee daily operations and strategy for Criteo’s Retail Media commercial team.
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Shopify merchants able to sell their products on Walmart.com, starting today
It’s the first time Walmart has partnered with a commerce platform, enabling SMB to sell in their marketplace.
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Ecommerce sales to jump 18% this year in the USA, eMarketer forecasts
eMarketer this month forecasted a jump of 18% this year for the total ecommerce sales in the USA. eMarketer says ecommerce sales will climb 18.0% to reach $709.78 billion this year, representing 14.5% of total US retail sales in 2020.
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Amazon launches Sponsored Display product targeting in Canada
Amazon this week launched Sponsored Display product targeting in Canada. Amazon merchants in Canada can now use Sponsored Display in Seller Central.
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TabMo’s DSP starts measuring incremental store visits in real-time
TabMo yesterday launched In-Store Impact, a new self-serve product that tracks incremental store visits in real-time. TabMo says the real-time footfall uplift data is tied directly to the advertising activity in TabMo’s demand side platform (DSP) Hawk.
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The Trade Desk partners with ZALORA to offer ad attribution
ZALORA and The Trade Desk last month announced a partnership, that will enable The Trade Desk to integrate their attribution tracking on ZALORA.
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Amazon DSP launches Prime Video audiences
Amazon this month announced the launch of audiences based on content streamed on Prime Video.
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Criteo launches a self-service ad platform for retail ads
Criteo self-service retail media ad platform enables advertisers to buy ads across retailers at scale, and marks a diversification beyond retargeting.
