The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Amazon this week revealed that advertisers are concerned if they should paused sponsored ads campaigns, if items go out of stock. This concern is surging because of a shortage of products amid the COVID-19 pandemic.
Amazon last week released new Sponsored Display product targeting for US sellers. Advertisers can now promote product discovery with ads that reach shoppers who are actively browsing similar or complementary products and categories on Amazon.
Amazon this month increased the height of Sponsored Brands ads on mobile. Amazon says this change will provide a better experience for shoppers and to help drive engagement.
Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids.
Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by shoppers searching on Amazon and resulted in at least one click.
Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories.
Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth.
Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all changes made to campaign settings in the past 90 days.
Walmart last week launched a new ad platform. Walmart Media Group (WMG) has now a self-serve portal where advertisers can deliver full native ad campaigns on walmart.com and generate reports.
Amazon yesterday launched Sponsored Ads, Sponsored Brands and Stores in the United Arab Emirates (UAE) for Amazon.ae sellers and vendors.
Amazon last week announced a simplified sponsored ads registration for agencies and marketers who advertise on behalf of vendors. Kevin Cafaro, Sr. Product Manager at Amazon says that advertisers can now quickly register new advertising accounts.
Amazon Attribution self-service console has available Bulk Operations for Google ads and Facebook Ads.
