Retail

The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.

Retail

Google requires transparency for AI-Generated images in Merchant Center

Google Merchant Center has implemented new requirements for merchants using AI-generated images in their product listings. These requirements aim to increase transparency and ensure responsible use of technology.

Video Featured

Amazon makes Vertical Video Ads available for Sponsored Brands Campaigns

Advertisers using Amazon's Sponsored Brands can now leverage the power of vertical video to promote their brands and products, Amazon this week announced.

Retail Featured

Amazon DSP Events Manager expands with MMP Integrations

Amazon DSP this week announced the expansion of its Events Manager beta program to include Mobile Measurement Partner (MMP) integrations. This update allows advertisers to connect in-app conversion data from leading MMPs like Kochava, Adjust, and Singular directly to their Amazon DSP campaigns.

Social Featured

Snapchat teams up with Fospha to empower eCommerce advertisers

The collaboration aims to provide eCommerce advertisers with a more robust way to track and improve the effectiveness of their Snapchat campaigns, particularly focusing on cross-marketing return on ad spend (ROAS).

Retail

Walmart eyes Vizio in potential $2 Billion deal, boosting advertising power

Walmart is reportedly in talks to acquire smart TV manufacturer Vizio for more than $2 billion, according to a Wall Street Journal report. This move could significantly bolster Walmart's advertising ambitions and grant it control of a sizable chunk of the U.S. television market.

Retail Featured

Amazon Ads unveils Persona Builder

Amazon Ads last month launched Persona Builder, a new tool enabling advertisers to generate and analyze custom audience personas based on Amazon's first-party data.

Retail

Amazon Sponsored Ads unveils Consolidated Invoice Statements

Amazon Sponsored Ads this year launched a new feature for advertisers with global accounts: consolidated invoice statements.

Retail

Instacart Ads exceed expectations with a 7% YoY increase in ad revenue to $243 million

Today Instacart's Q4 2023 earnings call presented positive developments for Instacart Ads, exceeding expectations with a 7% YoY increase in ad revenue to $243 million.

Data

LiveRamp announces new integrations with Amazon Ads

This collaboration focuses on privacy-centric solutions leveraging LiveRamp's unique identity framework.

Retail

Amazon DSP introduces Bulksheets to streamline contextual campaign creation

Amazon DSP last month introduced Bulksheets, a new spreadsheet-based tool designed to streamline contextual campaign creation and management for advertisers, traders, and campaign managers.

Retail Featured

Amazon DSP makes Creative Approval easier with new features

Amazon DSP today announced new enhancements to their "standard display creative" format, offering advertisers improved tools to create high-performing ads and navigate the approval process more efficiently.

Display

Criteo reports Strong Q4 and FY 2023 results, targets Mid-Single-Digit Growth in 2024

Criteo this week reported Q4 and FY 2023 financial results. Revenue flat year-over-year in Q4, up 3% at constant currency.

Retail

Amazon Unveils Rufus: Conversational AI Shopping Assistant Makes Debut

Among the most intriguing announcements was Rufus, a new conversational AI shopping assistant designed to transform the way customers discover and purchase products.

Retail

Amazon reports Record-Breaking Holiday Season, Strong 2023 Performance

Amazon.com, Inc. (NASDAQ: AMZN) today announced strong financial results for its fourth quarter and full year ended December 31, 2023.

Retail

The race for speed: How Amazon is pushing the boundaries of eCommerce Delivery

Amazon yesterday announced it delivered more than 7 billion items to Prime members at the fastest speeds ever in 2023, including more than 4 billion in the U.S. and more than 2 billion in Europe.

Retail

Walmart fulfillment services reduces oversize item fees

Walmart Fulfillment Services (WFS) today announced a reduction in the additional fulfillment fee for standard items with oversize dimensions. As of January 25, 2024, the fee will be $20, down from $28.

Search

Yelp names Canada’s Top 100 Places to Eat in 2024

Yelp yesterday revealed its ninth annual list of the top places to eat in Canada, and this year's winners are a diverse mix of restaurants from across the country.

Data

NielsenIQ and TransUnion partner to enable targeted ads with Purchase Data

NielsenIQ and TransUnion today announced a partnership to connect NielsenIQ's consumer data with TransUnion's Identity Resolution to enable targeted advertising on the open web.

Retail

Apple allows Apps to link to external purchases

Developers are now able to direct users to their website to make purchases of digital goods and services, rather than being forced to use Apple’s in-app purchase system.

Retail

Google to disable websites made with Google Business Profiles

Google this month announced that it will be disabling websites made with Google Business Profiles (GBPs) in March 2024.

Retail

Walmart and Wholescale partner to deliver Authentic Ratings and Reviews to shoppers

Walmart and Wholescale this week announced a new partnership to syndicate authentic ratings and reviews to the world's largest retailer. The partnership will leverage Wholescale's technology to deliver high-quality, verified reviews to Walmart shoppers.

Retail

Manufacturer Part Numbers (MPNs): Essential Identifiers for Product Management

Manufacturer Part Number (MPN) is a unique identifier assigned by manufacturers to distinguish specific products.

Retail

Walmart's Baby Days savings event starts February 15

Walmart's biggest Baby Days savings event of the year starts on February 15th, and it's time to start prepping your listings, Walmart yesterday announced.

Retail

Microsoft unveils new Generative AI and Data Solutions for Retailers

Microsoft today announced the introduction of new generative AI and data solutions that can help retailers create more personalized shopping experiences, empower store associates, and unlock insights from their data.

Retail

Amazon expands Buy with Prime integration to Salesforce Commerce Cloud

Amazon yesterday announced the expansion of its Buy with Prime integration to Salesforce Commerce Cloud, a cloud-based commerce platform that powers e-commerce stores for businesses of all sizes.