The latest news about retail ads. Retail media ads are digital ads that are placed on retailer websites and apps. They are typically displayed on search results pages, product detail pages, and category pages. Retail media ads can be used to promote products and services from both the retailer itself and other brands.
Feedvisor this week announced an expansion of its platform that combines an algorithmic repricer with new advertising capabilities. Feedvisor says new advertising optimization platform enables brands to connect with Amazon customers by automating processes and simultaneously increasing ROI. According to Feedvisor, clients have seen a 35 percent increase in impressions,
Criteo this week released the Digital Lists and Infinite Aisles: Putting CPG & Ecommerce on the Same Shelf report, that contains findings on Criteo's Sponsored Products CPG (Consumer Packaged Goods). Criteo found out that free return shipping and discounts available are the main factors to influence online purchases.
Apple today opened a new store in Paris. It is Apple Champs-Élysées. Apple says is paying tribute to Paris’s rich history and creativity. Housed in a Haussmann-era apartment building, the inner courtyard has been transformed into Apple’s grandest Forum, dedicated to free Today at Apple sessions.
SnapChat this week launched 3 new features to enable retail advertisers to scale their campaigns and spend more on shopping ads. SnapChat says users using SnapChat bought 20% more gifts than the average non-Snapchatter on last year Black Friday weekend. Here the 3 new features available on SnapChat for
Shoppable Images enable advertisers to highlight the shopping ads on curated, published content from Google publisher partners.
Google announced today the introduction of video in Showcase Shopping ads. Showcase Shopping ads let advertisers upload multiple images to a single ad and promote the products through imagery, descriptions, products, and relevant promotions. The video format is now available to advertisers already running Showcase Shopping ads. Since launch, we’
The competition between Amazon and Google is escalating with disputes and is similar to the Google-Microsoft ecosystem war.
NIKE last week announced it has acquired Zodiac, a consumer data analytics firm based in New York City and Philadelphia, as it accelerates its consumer direct offense strategy to serve consumers faster and more personally at scale. “The acquisition of Zodiac demonstrates our commitment to further accelerating Nike’s digital
AAP is the Amazon Advertising Platform, a DSP from Amazon, where advertisers and trading desks can buy advertising programmatically. AAP DSP has exclusive inventory, the possibility to track sales on Amazon, and specific audiences from Amazon users. This is what makes Amazon a valuable DSP on the market. Amazon has
On September 27th at 2pm EST, Julie Ask VP, Principal Analyst at Forrester Research, and Jeff Michaud, VP Strategic Client Accounts at 3C, will provide a webinar about conversational commerce and how emerging technologies like chatbots can help brands connect with their customers. How does the evolution of mobile messaging
