The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Google today announced support for profile page and discussion forum structured data, along with new Search Console reports to enhance the visibility of first-person perspectives from various online communities.
Google is set to implement stricter guidelines for Location assets within Google Ads, effective December 2023. This update aims to enhance the relevance and accuracy of location information displayed in ads, ensuring a more seamless user experience.
Marketing is the activity of identifying, anticipating, and satisfying customer needs. It involves the creation, communication, delivery, and exchange of offerings that have value for customers, clients, partners, and society at large.
Google this month launched a new experiment in Search Labs called Notes, enabling users to share tips and insights about articles and topics right on Search.
Google last week announced that starting in November 2023, its Search Ads publisher products will undergo a transition from using "google.com" as their "serving domain" to new domains aimed at enhancing user privacy and adapting to evolving web platform standards.
TikTok, the popular short-form video platform, last month announced the launch of a new Search Ads Toggle for its In-Feed Ads campaigns. This new feature enable advertisers to automatically create search results ads using their existing In-Feed Ad content and targeting.
