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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Jan 10, 2023 Google activates AI SpamBrain against link spam

Google last month announced it has activated SpamBrain, an AI-based spam-prevention system, to detect sites buying links, and sites used for the purpose of passing outgoing links.

by Luis Rijo

Search - Jan 06, 2023 Google to sunset Google Ads API v10 next month

Google yesterday reminded advertisers it will sunset Google Ads API v10 on February 1, 2023.

by Luis Rijo

Retail - Dec 27, 2022 Google opens Shopping Ads to N95 masks via Project N95 approval

Once the N95 mask offers are approved, approved merchants can list these offers in Merchant Center themselves.

by Luis Rijo

Display - Dec 24, 2022 Google News Showcase to have non-discriminatory access in Germany

The step towards a non-discriminatory access in Germany results from a proceeding against Google/Alphabet in Bundeskartellamt.

by Luis Rijo

Search - Jun 05, 2022 Google: Keywords under review no longer trigger ads

Starting this month, keywords under review in Google Ads won’t be able to trigger ads.

by Luis Rijo

Search - Jun 04, 2022 Microsoft starts accepting cryptocurrency ads from exchanges in search results

Microsoft Advertising this week announced it is now accepting advertising for cryptocurrency exchanges in the United States.

by Luis Rijo

Display - Jun 03, 2022 Google Ads introduces a Web to App Connect tool

Web to App Connect is a tool in Google Ads that that enables advertisers with apps to identify missing deep links, to set up conversion tracking in-app, and to estimate how many conversions and revenue was generated in-app.

by Luis Rijo

Display - Jun 02, 2022 Google updates Google Ads Scripts

Google Ads scripts enable advertisers to make automated changes in the Google Ads account, by using custom JavaScript code.

by Luis Rijo

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