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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   Dec 04, 2023 Google adds Markup support for Vacation Rentals
Markup support for vacation rentals

Google today announced a new way for vacation rental integration partners to provide listing data to Google Search. Vacation rental partners can now implement structured data markup in their site's pages to be eligible for rich results.

Display   -   Dec 03, 2023 Performance Max Uplift Experiments
Performance Max Uplift Experiment

Google Ads has introduced a new feature called Performance Max Uplift experiments, in October 2023, which allows advertisers to measure the incremental benefit of using Performance Max alongside their existing Search, Video, Discovery, and Display campaigns.

Deep Search
Search   -   Dec 05, 2023 Microsoft testing Deep Search for Complex Queries

Microsoft today announced it is testing Deep Search, a new feature for its Bing search engine that aims to provide more comprehensive and relevant answers to complex queries.

by Luis Rijo
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Search   -   Dec 05, 2023 Microsoft testing Deep Search for Complex Queries
Deep Search

Microsoft today announced it is testing Deep Search, a new feature for its Bing search engine that aims to provide more comprehensive and relevant answers to complex queries.

by Luis Rijo
Search   -   Dec 04, 2023 Google adds Markup support for Vacation Rentals
Markup support for vacation rentals

Google today announced a new way for vacation rental integration partners to provide listing data to Google Search. Vacation rental partners can now implement structured data markup in their site's pages to be eligible for rich results.

by Luis Rijo
Display   -   Dec 03, 2023 Performance Max Uplift Experiments
Performance Max Uplift Experiment

Google Ads has introduced a new feature called Performance Max Uplift experiments, in October 2023, which allows advertisers to measure the incremental benefit of using Performance Max alongside their existing Search, Video, Discovery, and Display campaigns.

by Luis Rijo
Search   -   Dec 02, 2023 Google updates Course Structured Data Recommendations
Course Google Structured Data

Google last month announced new recommendations for providing course structured data to enhance the visibility of courses in search results.

by Luis Rijo
Search   -   Nov 30, 2023 Google Ads to allow Sports Betting Ads in Florida
Google Ads to allow Sports Betting Ads in Florida

Google this month announced it will begin to accept and run ads for sports betting from licensed entities in Florida. The change is part of an update to the Google Ads Gambling and games policy United States country-specifics, which went into effect on November 15, 2023.

by Luis Rijo
Search   -   Nov 30, 2023 Bing introduces Generative AI Captions

Bing this month announced the launch of Generative AI Captions, a groundbreaking feature that utilizes the power of artificial intelligence to provide users with concise and informative summaries of web pages.

by Luis Rijo
Search   -   Nov 30, 2023 Google forbids advertising or sale of e-juice products on its Shopping and Free Listings platforms
vaping

In a move to protect public health, Google this month announced that it will no longer allow the advertising or sale of e-juice products on its Shopping and Free Listings platforms.

by Luis Rijo
Display   -   Nov 30, 2023 Google updates Political Content Policy for Taiwan
Taiwan

Effective December 2023, Google will update its Political Content policy to include restrictions in Taiwan. The policy update will prohibit ads featuring political parties, current elected officeholders, or candidates for certain elected offices on Google platforms in Taiwan.

by Luis Rijo
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