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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1197 Articles
Search   -   Jan 25, 2020 Google integrates CRM conversions from Zapier in Google Ads
CRM conversions from Zapier in Google Ads

Google this week announced the integration of Zapier in Google Ads. Jon Diorio, Director of Product Management at Google Ads, wrote that Google and Zapier collaborated to develop a Google Ads integration. Zapier is a workflow automation tool connecting over 1500 apps.

by Luis Rijo
Search   -   Jan 20, 2020 Botify starts participating in Bing’s new content submission API pilot
Botify

Botify this month announced that is participating in Bing’s new content submission API pilot. According to Botify, FastIndex has a new API integration with Bing that notifies the search engine of the content in real time, and lets webmasters surpass the 10,000 URL limit set through the Bing API.

by Luis Rijo
Search   -   Jan 05, 2020 Google launches a new Publisher Center
Google Publisher Center

Google last month launched a new Publisher Center. Google merged Google News Producer, and Google News Publisher Center into Publisher Center.

by Luis Rijo
Search   -   Jan 02, 2020 Google Ads ends support via Twitter and Facebook
Google Ads ends support via Twitter

Google Ads stop providing support on Twitter and on Facebook, starting on January 1, this year. Google says users can get support via a form for all Google Ads account-related questions.

by Luis Rijo
Search   -   Jan 02, 2020 Google to sunset Message Extensions in Google Ads
Message Extensions in Google Ads

Google last month announced that message extensions will be sunset in AdWords and Google Ads APIs and Google Ads scripts. The sunset date is January 27, 2020.

by Luis Rijo
Search   -   Dec 29, 2019 Bing to start crawling all websites with the new Microsoft Edge
Bing

Bing this month announced that is adopting the new Microsoft Edge, as the engine to run JavaScript and render web pages, using then this data on Bing Search.

by Luis Rijo
Search   -   Dec 24, 2019 France fines Google over advertiser suspensions on Google Ads
Autorité de la Concurrence

The Autorité de la Concurrence, the French competition watchdog, this month fined Google for abuse of dominant position in the search advertising market.

by Luis Rijo
Search   -   Sep 30, 2019 Google updates the Call-Only Ads unit layout, 14% increase in phone calls
Google Ads Call-Only Ads unit layout

Google last week announced that it has updated the call-only ads unit layout. In the new layout, the business name and headline will show directly below the phone number, along with a larger phone icon.

by Luis Rijo
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