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Google this week announced that is retiring Enhanced CPC from portfolio bid strategies, after announcing in May that was also retiring Target Search Page Location and Target Outranking Share.

Google this week added negative keywords and responsive search ads into Google Ads mobile app, in Android, and iOS version.

Google last week introduced campaign-level conversions on Google Ads, enabling advertisers to select goals at the campaign level.

Google this week deprecated the old Keyword Planner and said that the new Google Ads keyword planner is now feature complete. The Google Ads plan overview changes based on: match types, locations, language, and search networks advertisers select. Jane Kim, Product Manager at Google Ads said Google simplified the navigation

IAB Ireland this month revealed that the total digital ad spend had a growth of 17% for 2018, reaching 574 million euros. Display advertising was €250m, while search retained €286m.

Google yesterday announced a new report on Search Console. The new report shows Discover performance data, providing publishers and sites visibility into their Discover traffic.

Sponsored Products is an ad type that enables manufacturers to boost visibility and drive more traffic for their top products in shopping campaigns.

Bing Ads will remove the Ad group ID from the available columns of billing statement reports. Bing is making this change due to low usage of the column and to better align the reports with the billing statements and invoices.