Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search Featured

Google launches Performance Max for Marketplaces

This innovation simplifies product promotion for marketplace sellers, eliminating the need for a website or Google Merchant Center account.

Search Featured

Google Ads to pause low-activity keywords

Google Ads informed advertisers about an upcoming change to how the platform handles low-activity keywords in search ad campaigns. This change is set to take effect in June 2024.

Search Featured

Google cracks down on Site Reputation Abuse

Google last quarter announced an update to its search algorithm and introduced new spam policies, including one specifically targeting site reputation abuse.

Search Featured

Yelp unveils AI Assistant and upgrades platform to enhance user and business connections

Yelp yesterday announced its Spring Product Release. This update introduces a suite of new features designed to improve user experience and streamline connections between consumers and service professionals.

Search Featured

Google investigating issue with Flag GIF search results leading to nazi imagery

On April 24, 2024, a user reported on Mastodon that a Google Image search for flag GIF followed by clicking the waving refinement resulted in images of Nazi flags.

Display Featured

Google Ads announces in-campaign experimentation for Performance Max

This functionality enables advertisers to test optimization strategies within a single campaign, enabling real-time data-driven decision-making.

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Microsoft Advertising Platform now offers Copilot to all advertisers

Microsoft Advertising this week announced the general availability of Copilot within the Microsoft Advertising Platform.

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Microsoft Advertising expands Chat Ads API reach with Direqt partnership

This collaboration expands the reach of Microsoft's Chat Ads API, a solution enabling publishers to monetize their chat experiences through advertising.

Data Featured

Marin Software unveils AI-powered Anomaly Detector for performance marketing optimization

Marin Software yesterday announced the launch of its Anomaly Detector. This tool leverages OpenAI technology to automatically identify and explain unexpected results within performance marketing campaigns across various platforms.

Search Featured

Pichai discusses AI Strategy and Search Innovation on Q1 earnings call

A core focus of the discussion revolved around Google's approach to artificial intelligence (AI) and its integration into Search.

Search

LinkedIn and Search thrive in Microsoft's Q3 FY24 Earnings

Microsoft's third-quarter earnings report for fiscal year 2024 painted a positive picture for both LinkedIn and Search and News Advertising. While the overall company reported strong growth across all segments, these two areas deserve a closer look for marketers.

Search

Google updates Healthcare and Medicines Policy for Australian advertisers

Google this week announced upcoming changes to its Healthcare and Medicines Policy specifically affecting advertisers in Australia. The updated policy will take effect on May 23, 2024.

Search

Google updates political content policy for Brazil in May 2024

Google this week announced an update to its Political Content Policy, effective May 2024, that will introduce restrictions on political advertising in Brazil.

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Google restricts new publications in Publisher Center

Google yesterday announced changes within Publisher Center. This update aims to simplify the process for publishers and ensure a more consistent approach to how content appears in Google News and across news surfaces.

Search Featured

Brave Search challenges Search Status Quo with AI Answer Engine

The new Answer with AI feature leverages powerful artificial intelligence to provide comprehensive, synthesized answers to user queries - a major evolution in the world of online search.

Display Featured

Google introduces AI-powered image tools in Demand Gen campaigns

These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.

Search

Google unveils Ad Intents, a new AdSense ad format

Google today announced a new ad format called "Ad Intents," designed to integrate ads into existing website content and boost revenue potential for publishers using Auto ads.

Search

Google streamlines Search Console ownership management, enhancing security and control

These improvements focus on handling unused ownership tokens, bolstering security and giving website owners more precise control over access to their Search Console data.

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Google clarifies guidelines for beta carousels feature in search results

Google this week updated its Search Central documentation to provide clearer guidance on the beta carousels feature.

Search Featured

Sundar Pichai on the responsibility of tech companies and the potential of AI

This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.

Search Featured

Google debunks indexing slowdown theory during core updates

A recent LinkedIn discussion sparked a debate about whether Google's core algorithm updates cause delays in regular indexing processes.

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Google Ads explains what Smart Bidding is and offers best practices

Google Ads this week released a new video titled Smart Bidding: Basics and best practices. This video explains what Smart Bidding is and offers best practices to optimize campaign performance.

Retail Featured

Google announces significant changes to Merchant Center product data specifications

Google this week released its annual update to Merchant Center product data specifications. These changes are designed to improve the shopping experience for consumers and provide greater transparency for merchants.

Search

Marin Software strengthens Microsoft Advertising integration for optimized campaigns

This upgrade allows brands and agencies to combine Marin Software's AI-powered budget optimization with Microsoft's intelligent Automated Bidding, ultimately driving better campaign results.

Search Featured

Google engineer Gary Illyes explains how search results are served and ranked

In a recent video on the Google Search Central Youtube channel, Google engineer Gary Illyes provides a fascinating glimpse into the complex processes behind Google Search results.