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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1183 Articles
AI   -   Nov 01, 2025 Google reveals how AI decides which businesses get recommended
Robbie Stein, VP of Product for Google Search

Google's VP of Product explains the technical mechanisms behind AI search recommendations and provides actionable strategies for businesses seeking visibility.

by Luis Rijo
AI   -   Oct 30, 2025 Microsoft cloud revenue hits $49.1 billion as AI investments accelerate
Microsoft cloud revenue hits $49.1 billion as AI investments accelerate

Microsoft reports 18% revenue growth reaching $77.7 billion in first quarter, driven by Azure expansion and commercial bookings surge exceeding 100% in constant currency.

by Luis Rijo
Display   -   Oct 30, 2025 Alphabet reaches $102.3 billion in quarterly revenue milestone
Alphabet reaches $102.3 billion in quarterly revenue milestone

Alphabet posts 16% revenue growth to $102.3 billion in Q3 2025, marking first-ever $100 billion quarter. Google Search revenues up 15%, Cloud grows 34% to $15.2 billion.

by Luis Rijo
Search   -   Oct 29, 2025 Google search ranking volatility detected around October 28
Advanced Web Rankings chart shows Google search ranking volatility spike on October 27, 2025

Multiple tracking tools report search ranking fluctuations on October 28, 2025. SEO professionals observe traffic declines coinciding with new ad layout changes affecting organic visibility.

by Luis Rijo
Display   -   Oct 29, 2025 Google adds political ads to Transparency Center
Google adds political ads to Transparency Center

Google expanded its Ads Transparency Center to include political advertisements, enabling users to search and analyze political campaigns worldwide with spending data and creative details.

by Luis Rijo
Search   -   Oct 28, 2025 Former Google insider reveals outdated advertising strategies
Former Google insider reveals outdated advertising strategies

Former Google employee discusses three advertising practices once recommended to clients that digital marketers should now avoid in search campaigns.

by Luis Rijo
Search   -   Oct 28, 2025 Amazon introduces reserve share of voice for branded search
Amazon Reserve Share of Voice definition showing fixed-price branded keyword placement options

Amazon launches fixed-price advertising for branded keywords in October 2025, enabling brands to secure Sponsored Brands top-of-search placements through API access.

by Luis Rijo
Search   -   Oct 28, 2025 SEO professional fired as CEO bets on AI search, traffic drops 70%
SEO professional fired as CEO bets on AI search, traffic drops 70%

Company loses 70% of organic traffic in two months after dismissing SEO team based on misconceptions about AI search impact and traditional Google visibility.

by Luis Rijo
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