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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search   -   Dec 06, 2025 Google updates Search Console performance analysis guidance
Google updates Search Console performance analysis guidance

Daniel Waisberg explains how to analyze Search Console performance reports using data controls, charts, and tables for tracking clicks and impressions.

AI   -   Dec 04, 2025 Google tests AI Mode access directly from search results page
Google tests AI Mode access directly from search results page

Google begins testing seamless AI Mode integration through AI Overviews on mobile devices globally December 1, expanding conversational search capabilities beyond separate interfaces.

Social channels in Search Console
Search   -   Dec 09, 2025 Google Search Console adds social channel performance tracking

Google Search Console now displays clicks, impressions, and trending content for associated social media channels, marking platform's first cross-channel reporting integration.

by Luis Rijo
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Latest Articles 1235 Articles
Search   -   Dec 09, 2025 Google Search Console adds social channel performance tracking
Social channels in Search Console

Google Search Console now displays clicks, impressions, and trending content for associated social media channels, marking platform's first cross-channel reporting integration.

by Luis Rijo
Search   -   Dec 06, 2025 Google updates Search Console performance analysis guidance
Google updates Search Console performance analysis guidance

Daniel Waisberg explains how to analyze Search Console performance reports using data controls, charts, and tables for tracking clicks and impressions.

by Luis Rijo
AI   -   Dec 04, 2025 Google tests AI Mode access directly from search results page
Google tests AI Mode access directly from search results page

Google begins testing seamless AI Mode integration through AI Overviews on mobile devices globally December 1, expanding conversational search capabilities beyond separate interfaces.

by Luis Rijo
AI   -   Dec 04, 2025 IAB Australia report finds instant answers reshape search measurement
IAB Australia report finds instant answers reshape search measurement

New IAB Australia research reveals brands must shift from traffic volume metrics to citation measurement as zero-click searches transform digital marketing strategies.

by Luis Rijo
Search   -   Dec 02, 2025 Google fined $55 million for anti-competitive search deals with Australian telcos
Google locked to Optus and Telstra through exclusive search deals, chains now broken by court ruling.

Federal Court orders Google Asia Pacific to pay penalties for exclusive pre-installation agreements with Telstra and Optus that locked out rival search engines.

by Luis Rijo
Search   -   Dec 02, 2025 Google bans horse racing aggregator ads in United States effective December 1
Google blocks horse racing aggregator ads while warning icon alerts advertisers.

Google revoked all horse racing aggregator certifications for the U.S. market on December 1, 2025, while maintaining permissions for licensed gambling operators.

by Luis Rijo
Display   -   Nov 30, 2025 IAB Australia releases affiliate program compliance framework
IAB Australia releases affiliate program compliance framework

IAB Australia published guidelines for affiliate marketers on November 27, 2025, outlining standards for program integrity, fraud prevention, and transaction validation.

by Luis Rijo
Search   -   Nov 30, 2025 Indian court orders Google to remove URLs from search in defamation case
Indian court orders Google to remove URLs from search in defamation case

An Indian court ordered Google and Indian Kanoon to de-index dozens of news articles from search results on November 10, 2025, raising questions about content removal procedures and the right to privacy following acquittal in criminal cases.

by Luis Rijo
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