The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Search
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Microsoft will remove its mobile advertising app from app stores in November 2025, with full retirement scheduled for January 2026 after security updates end.
Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.
Adthena becomes first platform to observe ads in Google AI Overviews with 0.052% frequency across 25,000 SERPs, as paid search CTRs face 8-12 point declines.
Adthena becomes first platform to observe ads in Google AI Overviews with 0.052% frequency across 25,000 SERPs, as paid search CTRs face 8-12 point declines.
Microsoft will remove its mobile advertising app from app stores in November 2025, with full retirement scheduled for January 2026 after security updates end.
Google, Meta, and AI platforms clash over privacy regulations and advertising control as publishers struggle with AI crawler economics and platforms race to deploy agentic features for holiday shopping campaigns this week.
Google will restrict phone numbers linked to fraudulent activity from call-only ads, call assets, and location assets starting December 10, 2025, with enforcement escalating over eight weeks.
Google publishes updated crawling infrastructure documentation on November 20, 2025, adding HTTP caching support details and transfer protocol specifications.
Google Ads will accept lottery-courier advertising in Puerto Rico starting December 11, 2025, requiring state licenses and certification from qualifying operators.
Google updated its offline gambling advertising restrictions on November 19, 2025, adding 23 countries to the prohibited locations list and clarifying permitted activities.
Adobe announced November 19, 2025 it will acquire SEO platform Semrush for $12 per share in a $1.9 billion all-cash deal to address AI search challenges.
