Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Search Featured

Google updates ad definitions, hints at expanded placement within search results

Google's Ads Liaison Twitter account (@adsliaison) last month announced a change to the definition of top ads within Google Search.

Search

Yelp's guide to great photos: practical tips

Yelp this week provided a list of recommendations on choosing the right photos to market your business.

Display Featured

Microsoft Advertising transitions away from manual CPC to enhanced CPC

Microsoft Advertising announced today a major update to its native ad bidding process, transitioning away from manual cost-per-click (CPC) in favor of enhanced CPC (eCPC).

Display

Microsoft Advertising deprecates Hotel Center subaccounts

As of April 8, 2024, the ability to create new subaccounts and manage bids within Hotel Center will be discontinued.

Search Featured

Microsoft Advertising expands language support, enabling advertisers to reach new audiences

Microsoft Advertising is empowering advertisers to connect with broader audiences by adding five new languages to its platform: Thai, Malay, Indonesian, Filipino, and Hindi.

Data Featured

Microsoft Advertising auto-enables Click ID for improved conversion tracking

Microsoft Advertising yesterday announced it is streamlining conversion tracking efforts for advertisers by automatically enabling Microsoft Click ID (MSCLKID) on eligible accounts.

Search Featured

Microsoft Advertising expands Conversion Value bidding

Microsoft Advertising today announced a significant update to its suite of optimization tools, extending the Maximize Conversion Value bid strategy to standard search and shopping campaigns.

Data Featured

Google to deprecate legacy Search Ads 360 Connector in Looker Studio

Google today announced the upcoming deprecation of the legacy Search Ads 360 connector used in conjunction with Looker Studio.

Search

Google expands language support in "About this image" and "About this result" features

The company's "About this image" and "more about this page" features, critical for image and website evaluation, are now available in 40 additional languages.

Search Featured

OpenAI makes links more prominent in ChatGPT Browse

This change is designed to provide more context to ChatGPT's responses and make it easier for users to discover content from publishers and creators.

Search

What is Google SGE?

Google SGE stands for Search Generative Experience. Here's a breakdown of what it is and how it works.

Data

Looker Studio expands reporting capabilities with new Search Ads 360 label fields

Looker Studio, Google's powerful data visualization platform, has enhanced its New Search Ads 360 connector with the inclusion of 2 new label fields.

Search

Google Maps summer update: curated lists, AI insights & more

The new features focus on curated recommendations, customizable lists, and AI insights for on-the-go destination research.

Display

Google's 2023 Ads Safety Report shows progress in combating scams, deepfakes, and election misinformation

Google today released its annual Ads Safety Report, detailing its ongoing efforts and significant technological advancements in protecting users and advertisers within the digital advertising ecosystem.

Search Featured

Google updates AdSense Search Policies introducing new product-integrated features

Google today released key updates to its AdSense for Search (AFS) policies designed to enhance clarity for publishers and introduce new features.

Search Featured

Google Street View launches in Kazakhstan

Google Street View yesterday opened a virtual window into the heart of Central Asia, launching its immersive imagery in Kazakhstan.

Search

eDreams ODIGEO and Independent Platforms call for EU Action against Google's alleged DMA violations

Travel platform eDreams ODIGEO and other independent businesses are urging the European Commission to take decisive action against Google.

Search Featured

Google Search experts to descend on Warsaw for Search Central Live 2024

Google will host its popular Search Central Live event in Warsaw, Poland, on April 24, 2024. Website owners, developers, SEOs, and anyone passionate about how Google Search works are invited to apply for an exclusive invitation.

Search Featured

Microsoft unveils 'Deep Search' for Bing, powered by GPT-4 integration

Microsoft is shaking up the search engine world with its new "Deep Search" feature for Bing. This innovative capability merges the vast Bing index with the AI language model, GPT-4, for more comprehensive and informative search results.

Search Featured

Google Ads introduces new Performance Max developer guide

Google Ads this week released a specialized developer guide dedicated to its Performance Max campaign format. The move makes it easier for developers to work with this advertising tool.

Search Featured

Google dominates Web Traffic, sending nearly two-thirds of all referrals

A new study reveals just how much Google dominates the flow of traffic on the internet. Data provided by Datos and analyzed by SparkToro shows that Google is responsible for a staggering 63.41% of all US website traffic referrals.

Search Featured

Google: Gary Illyes and Lizzi Sassman on Web Crawlers

In the latest episode of Search Off the Record, Gary Illyes and Lizzi Sassman took a deep dive into crawling the web: what is a web crawler, and how does it really work.

Search Featured

Microsoft: Generative AI surges in popularity

Search trend data from Microsoft reveals significant growth in this area, offering valuable insights for advertisers and marketers.

Retail Featured

Google Product Studio launches St. Patrick's Day Templates

Google Product Studio this week launched a new feature offering St. Patrick's Day themed templates. These templates allow merchants to quickly generate holiday-specific product images with minimal effort.

Search Featured

Google Search Console introduces New Recipe properties

Google Search Console this week unveiled two new properties within the Recipes rich result report: recipeInstructions and recipeIngredient.