Search

The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search engines in 2025: ChatGPT and Google reshape search landscape

A comprehensive analysis of how artificial intelligence is transforming search engines and driving innovation in 2025.

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Google completes December 2024 spam update after seven-day rollout period

Global spam update targets violations of search policies across all languages, with significant impact on search rankings.

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Apple fights to protect $20 billion search deal in watershed Google antitrust case

Tech giant's unprecedented intervention reveals complex dynamics of search market and future of AI as ruling threatens industry-defining partnership.

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Google Ads bidding switch silently enables broad match keywords, raising concerns

Advertisers report unexpected broad match conversions when switching to conversion-based bidding in Google Ads campaigns.

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Nothing Phone series receives Circle to Search with Android 15 update rollout

Nothing expands Circle to Search functionality to Phone (2) and Phone (2a) models through Android 15 update, enhancing user experience.

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Manual search penalties to affect Google Ads in unprecedented policy change

For the first time, websites penalized in organic search results will face automatic advertising disapproval under new Google policy.

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Test Coches loses 3 million monthly readers after Google algorithm change

Spanish automotive website Test Coches reports 90% traffic loss following Google's Helpful Content Update implementation.

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Google proposes targeted contract changes in DOJ antitrust case

Tech giant files remedies focusing on search distribution agreements while opposing DOJ's broader regulatory approach.

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Google account strategists target small businesses with misleading ad performance alerts

Industry professionals criticize Google's account strategists for sending concerning emails about ad performance to small business clients.

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Deep Research signals major disruption for affiliate marketing business model

Google's new AI research tool may reshape how consumers find product recommendations, impacting affiliate marketing revenue.

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Google tests double ad placement feature in search results, raising policy concerns

Google experiments with displaying multiple ads from the same advertiser on search results pages, conflicting with existing policies.

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Google hits indie websites with spam update while major publishers gain visibility

Independent website owner reports massive search visibility drop from Google's December spam update as bigger publishers gain rankings.

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Google's site quality scoring system revealed through endpoint discovery

Recent discovery of Google's backend data reveals extensive site quality scoring system and ranking factors affecting search results.

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Managing faceted navigation URLs: new Google documentation

Google releases comprehensive documentation on managing faceted navigation URLs to prevent server resource waste and optimize crawling.

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ChatGPT search expands to free users globally as OpenAI enhances capabilities

OpenAI brings real-time web search to hundreds of millions of users while adding voice integration and mobile improvements.

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Google completes December core update amid rising concerns over search changes

The latest Google core update finished on December 18, marking an unusual period of back-to-back algorithm changes.

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Bing optimizes search speed with TensorRT-LLM, cutting model latency by 36 percent

Microsoft's Bing search engine implements TensorRT-LLM optimization, reducing inference time and operational costs for language models.

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December Google update reverses gains from previous algorithm changes

Latest search engine changes wipe out traffic recoveries, leaving digital publishers questioning viability of operations.

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Google's December core update raises concerns over rapid algorithm changes

Google's December core update shows significant volatility just a week after November update completion, impacting websites globally.

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Google retains search dominance despite AI advances, Australian regulator finds

ACCC report shows Google's 94% market share persists as generative AI integration brings uncertain impacts on search quality.

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Yelp enhances digital experience with AI-powered review analysis and discovery tools

New features include sentiment analysis of reviews, personalized feeds, and expanded business attributes for enhanced user experience.

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Global search trends: Elections and sports dominate worldwide digital queries in 2024

Analysis reveals how political events, sports competitions, and entertainment shaped global online search patterns throughout 2024.

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Google search changes fail to comply with EU tech rules, comparison sites claim

Major price comparison websites criticize Google's recent search result modifications, stating they violate Digital Markets Act requirements..

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Independent film website faces 99% traffic loss amid broader publishing crisis

Cinephilia & Beyond reports dramatic decline in visitor numbers as Google algorithm changes impact independent publishers.

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Google search updates risk damaging independent publishers, experts warn

Recent algorithm changes have caused up to 95% traffic losses for small publishers, raising concerns for web's future.