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Microsoft Advertising Platform now integrates Epsilon data through Third-Party Search collaboration with PMX, achieving 2x higher ROAS in travel pilot campaign tests.

Danny Sullivan tells creators not to split content into bite-sized pieces for LLMs on January 8, 2026, saying optimization tactics won't survive ranking system improvements.

Google deprecates call-only ads starting February 2026, forcing advertisers to transition to responsive search ads with call assets by February 2027 deadline.

The Times and Money Saving Expert emerge as rare winners while The Guardian, Telegraph, and other UK publishers suffer dramatic visibility losses in December update.

Research analyzing 7,060 queries reveals Google's Gemini allocates fixed 2,000-word budget per search, with top-ranked content receiving twice the grounding share of fifth-ranked sources.

Google's semantic search evolution forces publishers toward defensible journalism with unique data as AI summaries reduce clicks to shallow news coverage.

Major India news publishers lost up to 70% visibility in Google's December core update as Wall Street Journal SEO editor flags dramatic drops in U.S. search results.

Google's 18-day algorithm rollout disrupted rankings while Alphabet spent $4.75B on AI infrastructure and Big Tech consolidated control over digital advertising markets.