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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

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Search - Feb 05, 2025 Angola expands online gambling market with new licensing framework

Instituto de Supervisão de Jogos to begin accepting operator licenses for online gambling in Angola from February 18, 2025.

by Luis Rijo

Display - Feb 03, 2025 Google extends dating ads certification deadline to April 9

Dating advertisers gain extra month for mandatory verification as Google revises timeline and clarifies aggregator requirements.

by Luis Rijo

Search - Feb 02, 2025 Apple reports record revenue and earnings despite China headwinds

Apple's Q1 2025 revenue breakdown shows iPhone dominance at $69.1B while Services grows 14% to $26.3B

Apple's revenue hit $124.3B in Q1 2025, with services reaching new highs while China market shows decline amid competition.

by Luis Rijo

Search - Feb 02, 2025 Google Ads Editor: offline campaign management via desktop app

Desktop application from Google allows advertisers to handle campaign modifications offline and implement bulk changes.

by Luis Rijo

Display - Feb 01, 2025 Digital advertising is quietly reshaping the U.S. economy

Digital Advertising Revenue at Big Tech Firms as a Percentage of U.S. GDP, 2002-2023

Digital advertising now accounts for up to 1.1% of U.S. GDP, reshaping market dynamics and consumer behavior.

by Luis Rijo

AI - Feb 01, 2025 Grounding with Bing Search enhances Azure AI Agent Service

Microsoft integrates real-time web data to improve AI decision-making and accuracy.

by Luis Rijo

Search - Jan 29, 2025 Microsoft search ad revenue grows 21% as AI investments boost performance

Microsoft reports search and advertising revenue growth driven by higher search volume and revenue per search in Q2 FY25.

by Luis Rijo

Search - Jan 27, 2025 Yahoo expands AI features in search with OpenAI integration

Yahoo introduces AI-powered chat and generated answers in search results, requiring user login for access to new features.

by Luis Rijo

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