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The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.

Latest Articles 1192 Articles
Search   -   Dec 22, 2024 Google hits indie websites with spam update while major publishers gain visibility
Google hits indie websites with spam update while major publishers gain visibility

Independent website owner reports massive search visibility drop from Google's December spam update as bigger publishers gain rankings.

by Luis Rijo
Search   -   Dec 19, 2024 Google's site quality scoring system revealed through endpoint discovery
Google's site quality scoring system

Recent discovery of Google's backend data reveals extensive site quality scoring system and ranking factors affecting search results.

by Luis Rijo
Search   -   Dec 18, 2024 Managing faceted navigation URLs: new Google documentation
Managing faceted navigation URLs: new Google documentation

Google releases comprehensive documentation on managing faceted navigation URLs to prevent server resource waste and optimize crawling.

by Luis Rijo
Search   -   Dec 18, 2024 ChatGPT search expands to free users globally as OpenAI enhances capabilities
ChatGPT search

OpenAI brings real-time web search to hundreds of millions of users while adding voice integration and mobile improvements.

by Luis Rijo
Search   -   Dec 18, 2024 Google completes December core update amid rising concerns over search changes

The latest Google core update finished on December 18, marking an unusual period of back-to-back algorithm changes.

by Luis Rijo
Search   -   Dec 18, 2024 Bing optimizes search speed with TensorRT-LLM, cutting model latency by 36 percent
Bing optimizes search speed with TensorRT-LLM, cutting model latency by 36 percent

Microsoft's Bing search engine implements TensorRT-LLM optimization, reducing inference time and operational costs for language models.

by Luis Rijo
Search   -   Dec 17, 2024 December Google update reverses gains from previous algorithm changes
December Google update reverses gains from previous algorithm changes

Latest search engine changes wipe out traffic recoveries, leaving digital publishers questioning viability of operations.

by Luis Rijo
Search   -   Dec 16, 2024 Google's December core update raises concerns over rapid algorithm changes
Google's December core update raises concerns over rapid algorithm changes

Google's December core update shows significant volatility just a week after November update completion, impacting websites globally.

by Luis Rijo
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