Semrush Global Marketing Day 2023
Semrush last week announced the days, agenda, and speakers for the Global Marketing Day 2023. The conference is for free and will take place on February 16, beginning at 10 a.m. ET. Registrations are open.
Search News
The latest news about search ads. Search ads, also known as paid search advertising or pay-per-click (PPC) advertising, are a type of online advertising that appears in search engine results pages (SERPs). When a user searches for a keyword or phrase, search ads are displayed at the top and bottom of the SERP.
Twitter rolls out Search Keywords Ads
Twitter last week rolled out Search Keywords Ads to all advertisers as a beta test. According to Twitter, advertisers can now bid to insert Promoted Tweets solely among specific search results.
Apple Business Connect
Apple last week launched Apple Business Connect, a tool similar to Google Business Profile, enabling business to introduce and manage their information across Apple apps.
Microsoft to require certification for UK financial ads
Microsoft Advertising now requires certification for ads promoting financial products and services in the UK.
Google activates AI SpamBrain against link spam
Google last month announced it has activated SpamBrain, an AI-based spam-prevention system, to detect sites buying links, and sites used for the purpose of passing outgoing links.
Google to sunset Google Ads API v10 next month
Google yesterday reminded advertisers it will sunset Google Ads API v10 on February 1, 2023.